Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK) introduces new color options for StoneCraft Industries® at this year’s International Builders' Show (IBS) in Las Vegas from February 25-27 in booth C3819. The three new colorways - Silver Summit™, Mineral Ridge™ and Steel Valley™ - are a range of neutrals spanning from a bright ivory-gray hybrid to a dark, smokey carbon with rust accents.
The colors were designed for StoneCraft’s classic stone veneer products including Ledgestone, a linear, dry-stack profile with rugged texture; Fieldstone, a bold, irregular stone shape inspired by rustic European building techniques; and Laurel Cavern Ledge, made with stones handpicked from the rocky ravines and cliffs of North Carolina.
“The new colors from StoneCraft were carefully designed to enhance the versatility of the iconic Ledgestone, Fieldstone and Laurel Cavern Ledge profiles, giving homeowners, designers and building professionals a broader range of timeless neutrals," said Steve Booz, vice president of marketing and product management at Westlake Royal Building Products. "Whether it’s the bright, airy appeal of Silver Summit, the earthy warmth of Mineral Ridge or the bold, rustic tones of Steel Valley, these colors bring a modern yet natural touch while staying true to the rugged beauty that defines StoneCraft’s products."
The new colorways include:
StoneCraft is a brand within the Westlake Royal Building Products portfolio of exterior and interior building products. For more information visit https://www.stonecraft.com/.
About StoneCraft
For nearly 40 years, the StoneCraft Industries brand has delivered quality manufactured stone veneer with a commitment to craftmanship. Its products are ideal for use in a variety of interior and exterior applications, including the façade of homes, commercial buildings, outdoor fireplaces, barbeque pits, interior fireplaces and kitchens. Learn more at StoneCraft.com.
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design and production of a broad and diverse range of exterior and interior building products, including siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles and accessories. For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.
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