Stocking your top shelf with products

By Emma Peterson. 

Learn how to build the best product portfolio with the TopShield® line. 

As a roofing contractor, you need both the right installation training for your crews and top-of-the-line materials. But it can be difficult to know what products to choose with the many options and varieties available on the market. That’s why SRS Distribution developed their TopShield® line, designed to make it easier for contractors to choose a reliable product. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Rick Rominger from SRS to talk about this line.  

Rick is the director of SRS’ private label and was brought in specifically to develop the TopShield® line and bring it to market around five years ago. He explained their goals with this exclusive brand, “We launched TopShield® to really bring a product line offering a consistent value and really high-quality products to our customers. For each product it's been researched, the quality is assured to meet our standards, which of course will meet their strict demands.” These standards are not simply SRS’ internal qualifications but include applicable codes for the area. Rick elaborated, “Our customers expect TopShield® to be the top-of-the-line product. They expect it to be high performing. They expect it to have the product warranties that either meet or exceed any other similar products.” 

As time goes on, Rick and the team at SRS are continually pushing this line further, trying to create more quality options for contractors. An example of this is their Barrier Solutions line which has three models on the market. This top shelf product is their first move with TopShield® towards wall sides and contracting. Rick explained why this was an important move for them, “With TopShield® we want to get products to market and in our customer's hands for the jobs that they do. The roofer may do some siding jobs, they may do some outskirts, some waterproofing, even some below grade. And I think TopShield® will eventually have a nice product portfolio for all those applications.” 

Read the transcript or Listen to the episode to learn more about TopShield® and how SRS is consistently connecting contractors to quality materials.