Sherwin-Williams’ showcases high-performance coil and extrusion coatings at METALCON 2024

Their booth will feature engaging trainings and demos, FUSE color forecast and product innovations!

Sherwin-Williams Coil Coatings is heading to METALCON 2024, the premier tradeshow for metal construction and design, from October 30 to November 1, in Atlanta, Georgia, with a focus on durable products with sustainability attributes. Sherwin-Williams is excited to showcase its innovative product portfolio designed to preserve and protect buildings at booth #1015.

"We are thrilled to return to METALCON in 2024, a pivotal event that sparks innovation and collaboration in the metal construction and design industry," said Jeff Alexander, VP of sales at Sherwin-Williams Coil Coatings. "This year, we're elevating the experience for attendees with a variety of interactive activities, live demonstrations and hands-on learning opportunities. METALCON is the perfect venue to engage with newcomers and industry professionals while sharing our latest advancements in coil and extrusion coatings."

METALCON attendees will have the opportunity to explore Sherwin-Williams' full portfolio of innovative coil and extrusion coating products for metal walls, roof panels and other metal building accessories including:

• High-performance exterior coatings: Fluropon®, WeatherXL™ and Illumipon™ 
• Solar Reflective (SR) coatings: Cool roof and wall coatings 
• Durable polyester-based application: PolyPREMIER™ UltraFlex
• Radiation curing system: RadGuard™
• Construction-ready sealant: Geocel™

Engage and learn at METALCON

Beyond exploring the product portfolio, attendees can participate in one of several exciting Sherwin-Williams’ sponsored events and learning opportunities!

Metal Training Zone
This interactive zone offers hands-on learning experiences for all METALCON attendees. Highlights include:

• Metal roofing installation training: Join expert John Sheridan, Owner of Sheridan Metal Resources LLC, for a deep dive into metal roofing installation techniques, covering various profiles and products.
• Roofing Passport demonstrations: Learn how to streamline your metal roofing estimates.
• Watts Removal Products demos: Discover effective solutions for cleaning and maintaining built exteriors and job sites.
• MetalVue: Explore opportunities to grow your metal roofing business within the MetalVue program.

“Backyard” Golf Simulator
Take a break from the show floor and network with industry peers at the “Backyard” Golf Simulator anytime throughout METALCON. Enjoy a drink and enter for a chance to win a brand-new driver at the happy hour on October 30 starting at 1:30 pm.

Continuing Education Courses
Sherwin-Williams is proud to offer METALCON attendees the first opportunity to sign up for two new continuing education courses:

• Chemistry to Create Color in Coil Coatings - Friday, November 1 at 11:15 AM: Global CMF and Trend Manager Kiki Redhead and Architectural Color Designer Brynn Wildenauer, delves into the fascinating science behind creating color in coil and extrusion coatings.
• Achieving Sustainable Performance for Decades with Coil and Extrusion Metal Coatings - Thursday, October 31 at 12:45 PM: Discover the benefits of utilizing coil and extrusion coatings in the built environment. Led by Sherwin Williams’ Sustainability Manager Lauren Rodgers, this course explores innovative coating technologies and their sustainable attributes.