Selling Remotely Includes Knowing How to Pick Colors

By Melissa Dunson, TAMKO Manager of Marketing and Communications.

TAMKO offers advice to help roofing sales teams on using color.

Helping homeowners select the perfect shingle color for their home is no easy task. Shingle colors should enhance the overall beauty of the home, increase the home’s value, improve curb appeal, and showcase the homeowner’s personal style. At TAMKO Building Products LLC, we know that selecting the right shingle color can be quite the challenge. By thoroughly researching all available options for roof shingle colors and then having that information ready for homeowners, roofing sales teams can help the homeowner craft a roof that perfectly complements their home and their own unique sense of style.

For example, TAMKO’s popular Heritage® shingle series offers homeowners the opportunity to choose from a variety of vivid colors and textures sure to enhance their roof. Utilizing a unique granule mix, distinct color drops, and blended shadowtone, the shingle color comes together to produce impressive color blends with a variety of amazing options. It is important to note that not all colors may be available in all regions of the country, so make sure to consult with your roofing distributor or sales representative in your area to confirm availability.

The Heritage shingle series features two popular color collections to meet the need of any homeowner style:

• America’s Natural Colors: Inspired by the natural beauty of the land we love, America’s Natural Colors features bold highlights and dramatic contrast that offers homeowners the chance to explore woodsy browns, stormy greys, and a variety of lively tones discovered in nature.

• Classic Colors Collection: Offering an assortment of classic colors that deliver a harmonized, clean look, these traditional shades are subtle and sophisticated and deliver the perfect rustic hues and earth tones to make yours the most charming home on the block.

Visualize Your Project with TAMKO

Once the homeowner has selected a few of their favorite TAMKO® shingle colors, you can help them visualize their new roof by using an online tool where you can customize a sample home that resembles the look of their home. You can then help them choose from a wide assortment of TAMKO shingle types, styles, and colors to create a sample version of the roof that perfectly represents their unique style. It is important to note that the rendering also allows them to  choose the exterior façade of the home (brick, siding, stone) to complement the color selection. Better yet, use the brand new TAMKO visualizer tool with your customers to customize a Google street view image of their home or an uploaded photo with the TAMKO shingles of their choice.

If you’re not blown away by your own customization for your customer, you can go a step further and reach out to a talented team of designers available through TAMKO and Renoworks for a realistic visualization of the home with the color and style of TAMKO shingles being considered.

See the Real Thing

Customizing a sample home can help your customers narrow down their selection to the perfect color and shingle style; however, before they make that critical final choice, encourage them to visit an actual roof of the same shingle color and style that you have installed for other customers.

Share with your prospects, leads and customers the power of working with an experienced TAMKO® Pro certified contractor.  Then show them real-life examples of your finished work along with opening a bundle for them to view the shingle color prior to installation.  A final step sure to help close the deal. 

For more tips on remote selling watch the TAMKO RoofersCoffeeShop Webinar here.

Source: TAMKO