Roofing success starts in the inbox

By Lauren Miller, JobNimbus.

Transform your roofing business with one powerful email at a time.

For roofers looking to grow their business, marketing often feels like an uphill battle. Between chasing leads and managing projects, who has time to master another digital strategy? But what if a simple, well-crafted email could keep customers engaged, bring in new leads and establish your brand as a trusted industry expert? Enter email newsletters — an underrated but highly effective tool that can transform how roofing companies connect with their audience. Whether you’re new to email marketing or looking to refine your strategy, this JobNimbus guide will walk you through everything you need to know to start leveraging newsletters for maximum impact.

What are email marketing newsletters?

Email marketing newsletters are publications sent to subscribers via email. They usually contain business updates or news or promote a business’s content.

Newsletters are typically sent on a consistent schedule, whether that’s daily, weekly, monthly or quarterly. How often you send a newsletter depends on your bandwidth and goals for email marketing.

The purpose of newsletters

Newsletters are useful tools for building relationships with customers and promoting your services. Use newsletters to highlight your latest roofing projects, share before and after photos and offer special promotions.

Here are some other examples of items you can include in your newsletter:

• Share content from blogs or podcasts
• Highlight a special deal
• Promote an event
• Host a giveaway

With newsletters, you can promote your additional marketing efforts and diversify your communication channels.

How to create email newsletters

To create email newsletters, you’ll need an email service. The first step is to secure a business email, whether it’s Google Workspace or Microsoft Outlook.

Third-party newsletter services make it easier to design and implement newsletters, but aren’t required to send out newsletters.

Here’s how to create and send newsletters in Gmail and here’s how to send email newsletters in Outlook.

If you’re looking for additional features and tools to make newsletters more seamlessly, here are other tools to consider.

• MailChimp
• Constant Contact
• Mailgun

Newsletter best practices

As you embark on your newsletter journey, here are a few best practices you should follow.

Mobile-friendly design

With 55% of all emails opened on mobile devices, you should ensure your newsletter is mobile-friendly. If people can’t read your content from a phone, they may unsubscribe or miss out on your content.

Take the extra time to make your newsletter mobile-friendly for users reading your email from their phone.

Readable and engaging

Your emails should be easy to read. Leveraging formatting options like bullet points, subheads and line breaks helps your text stand out. Don’t rely too much on your words. Include images in your email to make your newsletter visually pleasing.

If you’re feeling creative, you can also include GIFs in your newsletters. GIFs are a fun way to grab someone’s attention and keep them engaged with your content.

Produce high-quality content

Don’t send a newsletter just to say you sent it. The content in your newsletter should be engaging and relevant to your audience. You can repurpose existing content for newsletters and promote your other channels through your newsletter.

Try to view your newsletter objectively as a reader—is it worth reading? What’s in it for your audience? Answer these questions before hitting send.

Include social and website links

This tip seems like an obvious one, but we figured we’d call it out anyway. Newsletters go straight to your audience’s inbox, which gives you a great opportunity to gain more exposure.

If you don’t include CTAs and links to your other marketing channels, you’re missing out on a lot of traffic. Include linked social media icons at the footer of your newsletter and multiple links to your web pages throughout the email.

Newsletter examples

Now that you’ve learned all about email marketing newsletters, let’s take a look at a few newsletter examples.

Here’s an outline of what a roofing newsletter template could look like for you. In this example, multiple pieces of content are brought into the newsletter.

Here’s an example of a newsletter template that highlights just one main story.

Source: Canva

Here’s an example of a newsletter promoting a single event.

Source: Unlayer

Boost your marketing strategy with newsletters

Newsletters should support your larger marketing plan rather than being the sole focus.

As you expand into new marketing channels, you may need extra support with your efforts. JobNimbus Marketing has been helping roofers boost their marketing strategy for years.

We offer PPC advertising, SEO and roofing website services to help roofers grow their online presence.

Schedule a call with JobNimbus Marketing to get started today.

Original article and photo source: JobNimbus