By Lauren White.
In the roofing industry many companies are demonstrating their excellence and expertise. So why not recognize individuals for their achievements? Nowadays, “...we come to know popular and successful actors, actresses, musicians and the like through these award-winning nominations and achievements,” according to Comminiqué PR. This is also true with businesses. People consult Yelp, friends, or other sites to find the “Best Of,” or those most highly rated and awarded, for any service we seek.
The Roofing Alliance recognizes workmanship, innovation, and safety with their Gold Circle and MVP Awards program. These elite awards recognize Roofing Alliance and National Roofing Contractors Alliance (NRCA) members for their contributions to the roofing industry
Winning awards helps to validate your business and quality of your work in the eyes of your customers. It shows them your work is recognized nationally. Acknowledgement of your accomplishments also helps with sales and marketing. Award winners receive press in trade magazines and on trade websites, in addition to the association’s website, which helps your public relations program, and benefits your Search Engine Optimization (SEO). Furthermore, it builds culture because crews are proud of their work. By showing off your accomplishments to the world, it makes your employees proud and they feel respected.
Below are six reasons to consider adding award applications to your marketing plan and company culture:
Two awards in the roofing industry you can apply for include:
Award recipients will receive more than a Gold Circle Awards trophy. Winners earn formal recognition during NRCA’s Industry Awards Ceremony and Cocktail Reception during NRCA’s 133rd Annual Convention and 2020 International Roofing Expo©. Additionally, you’ll receive magazine, trade press, and local media coverage concerning what your company is doing in the industry. Lastly, you receive the honor of serving as inspiration to fellow Roofing Alliance and NRCA members striving for excellence.
Nominations are due by October 18, 2019.
The deadline for applications is November 15, 2019.
Share the success of your company and the talent your employees possess. This recognition and publicity gets your company name out there even more and shows your peers and other workers what you’re doing and how you’re being innovative, safe, creative, and dedicated to others. When people consult Yelp or their friends, they’ll know of your achievements and the important and meaningful work you do. Good luck applying for awards.
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