RCS Roofing Influencer Charles Antis Discusses Why Training is Important and It’s Not What You Think!

"It's all about training, especially in the next generation of survival of companies."

Antis states, "We believe in training on every level. I'm super excited about the NRCA, Reed Ribble, our current CEO, is bringing in certification and education in a big level and we will sign our people up to have them certified. It's all about training, especially in the next generation of survival of companies."

Charles Antis is the founder and CEO of Antis Roofing. See his full bio here 

Full transcription:

Hi, this is Charles Antis with Roofers Coffee Shop and I'm the CEO of Antis Roofing and Waterproofing in Irvine, California and this month's question is: Training programs, do you utilize them? Do you believe in them?

Short answer: Yes. Tell you a story. Couple years ago, our COO Karen Inman, and I went to a Vistage breakout. 500 local CEOs went to this all-cities Vistage meeting. So, we went to a construction breakout of this meeting and there was a dozen people sitting around a table in the trades. I've done this year after year and this year people weren't smiling; people were complaining. They were complaining about a lack of employee retention.

One of the things that came up in that discussion was why should we train an employee when they're gonna take this skill and go give it to another company? So, companies that previously spent thousands of dollars, even tens of thousands of dollars, on employee training per capita, per person, suddenly were going to a zero pay ... A zero train philosophy because they would lose them to ... They would lose their talent to someone else.

I want to tell you that those businesses will not stay. They have zero chance of staying in business. The trick is to say yes. If you can build the bridge all the way to your employees, if you can train them in all of the capacities, train them to be the best at what they do, train them to assess themselves and understand themselves with emotional intelligence and DiSC® assessments. Find out what fulfills them. Now you retain your people and now you learn and do great things.

We believe in training on every level. I'm super excited about the NRCA, Reed Ribble, our current CEO, is bringing in certification and education in a big level and we will sign our people up to have them certified. It's all about training, especially in the next generation of survival of companies.