Provide Financing for Customers and Gain a Competitive Edge

By Corey Mann, Leap. 

Help homeowners overcome financial obstacles and strengthen customer retention when you offer financing options. 

The decision for homeowners to follow through with their roofing project often comes down to the cost more than necessity. It can be a huge obstacle to overcome, but contractors can help alleviate this stress by offering financing options. This can provide homeowners the flexibility to make payments as they go while also ensuring their roofs get the work they need. Leap can help you offer financing options that will build greater relationships with your customers and make it easy for you to set your prices. 

Offer financing for roofing projects to increase conversion rates 

Today’s market presents many hurdles for homeowners. In fact, most Americans must prioritize their spending as costs continue to rise. And this undoubtedly has affected the home improvement industry.  

Fixing or replacing a roof is widely known as an expensive, but necessary job. But in some cases, the costs become too big of a hurdle for homeowners. And that’s why it’s so important to offer financing for roofing projects.   

The best financing options will benefit both the homeowner and your business. Overall, it’s a great way to build trust and convert more leads into sales. It also gives the homeowner peace of mind knowing they can make payments based on their financial circumstances instead of going house broke. 

• Helps homeowners overcome financial constraints  
• Helps roofers gain a competitive advantage  
• Increases upsell opportunities  
• Establishes credibility and trust  
• Strengthens customer loyalty  

Offering financing hasn’t always been easy for roofers. Until now, the sales process was done strictly through paper materials and offering financing could take time and delay projects. It was seen as a hassle for contractors, more than anything else. And homeowners didn’t even know it was an option.  

With new technology in the industry, this has all changed. Management and sales software has made financing one click away. Now, roofing contractors are closing more jobs and better connecting with homeowners.   

Overcoming financial constraints 

Homeowners often face budgetary constraints that prevent them from undertaking necessary roofing projects. When you offer financing for roofing projects, you can alleviate this burden and expand your potential customer base.   

Homeowners who would otherwise postpone or cancel their roofing projects due to financial limitations can now proceed with confidence. These flexible payment plans can make a world of difference when you meet with a homeowner. 

Gaining a competitive advantage 

In a highly competitive roofing industry, offering financing options can set roofers apart from their competitors. By prominently advertising financing availability, roofers demonstrate a willingness to work with homeowners and accommodate their financial needs.   

This differentiating factor can significantly impact homeowners’ decision-making process. Moreover, it often leads them to choose a roofer who provides financing over other options.  

Increasing upsell opportunities  

When homeowners have access to financing, they may be more inclined to consider additional services or upgrades. For instance, they might choose to include additional insulation, solar panels or energy-efficient roofing materials. They may also consider replacing their siding or undertaking other exterior projects.  

As you can see, your opportunities will grow when you offer financing for roofing projects. Roofers can capitalize on these upsell opportunities, increasing the overall value of each job and maximizing their profits. 

Establishing credibility and reliability 

By offering financing, roofers demonstrate their commitment to customer satisfaction and their confidence in the quality of their work. Therefore, homeowners are more likely to trust roofers who provide financing options.   

This showcases a roofer’s ability to complete each project to the homeowners’ satisfaction. This also builds credibility and reliability, fostering long-term relationships with customers and encouraging positive referrals.  

Financing options necessitate clear communication between the roofer and homeowner, ensuring both parties are on the same page regarding payment terms and expectations. This transparency helps establish trust, as homeowners appreciate the straightforward approach.   

You can avoid any surprises when you offer financing for roofing projects. Clear communication regarding financing details and repayment schedules builds a strong foundation for a successful working relationship.  

Strengthening customer loyalty  

Roofers can create a sense of loyalty among their customer base by offering financing. Homeowners who have positive experiences are more likely to become repeat customers for future roofing needs.   

Additionally, they may refer you to friends, family and neighbors who are in need of roofing services. This further expands your customer base and leads to more profits. 

Implement financing with Leap 

To cater to a diverse range of homeowners’ financial needs, roofers should provide various financing packages. This could include options with different interest rates, repayment periods, or down payment requirements. And with Leap’s SalesPro software, this entire process is made easier!  

To make financing more accessible and convenient, roofers should strive to simplify the application process. And with SalesPro, building estimates and signing contracts is quick and easy.   

Our partner integrations provide financing options that can help you close more deals. Better yet, you can take digital signatures and process documents directly from the software!  

SalesPro streamlines the process for homeowners and minimizes potential hurdles or frustrations for contractors. It’s an efficient and user-friendly application that will encourage more homeowners to take advantage of the financing options offered.  

When you offer financing for roofing projects, you significantly enhance your chances of winning more jobs. And that’s what the team at Leap is all about. Embracing financing options is a winning strategy that benefits both roofers and homeowners alike. And with point-of-sale software, you’ll start seeing the results quickly!  

Original article source: Leap