As consumer demand for sustainable building products continues to grow, the Metal Roofing Alliance (www.MetalRoofing.com) reports another market share gain for metal in the residential retrofit market. New independent research conducted by Dodge Data & Analytics on behalf of the MRA shows the total market share of metal roofing gained another 3 points in 2016, growing from 11% market share in 2015 to 14% in 2016. Between 2015 and 2016, the total demand for metal roofing increased from 17.7 million squares to 19.4 million squares. Metal roofing is second only to asphalt shingle roofing in the remodeling market.
In 1998, when the Metal Roofing Alliance (MRA) began educating homeowners with a national consumer awareness campaign, metal roofing market share was just 3.7% of the consumer re-roofing market. “MRA members’ commitment to growing the industry through ongoing focus and effort has clearly made a big difference. This latest surge brings us closer to hitting our goal of having metal comprise 20% of the residential roofing market by 2020,” states MRA President Dick Bus. “We believe our success in growing the residential market can be attributed to our consistent effort to educate both homeowners and roofing contractors about the many benefits of residential metal roofing.”
Survey Data Dodge Data & Analytics performed an analysis designed to estimate the size of the U.S. new construction and repair and remodeling markets for metal roofing. The study reviewed a variety of metal roofing products, including: vertical ribbed panels, shingles, shakes, copper, tiles and slate panels. The study examined metal roofing activity across nine U.S. Census regions. Key findings include:
“Membership commitment to the MRA has been instrumental to our success. We invite more manufacturers to join us and enjoy the growth our efforts have produced. To think that we have areas in the U.S. that now boast 30% metal re-roof market share is very exciting and tells us that what we’re doing is working,” states Renee Ramey, Executive Director of the MRA.
The Metal Roofing Alliance is a nonprofit association dedicated to educating consumers and roofing contractors to the many benefits of residential metal roofing. For more information, please visit www.metalroofing.com.
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