Move customers from curious to project ready with this online tool

By Dani Sheehan. 

What is your company doing to convert leads and marketing to final sales? Learn how Roofle can improve your online presence and seamlessly close more sales. 

Whether we call it eCommerce or not, most of us are familiar with making purchases online and probably have made an online purchase in the last month. Roofle is changing the landscape for e-commerce in the roofing industry and making it easier than ever for homeowners to purchase a roof online, essentially allowing contractors to move customers from lead generation to scheduling installation on the internet. In Season 5, Episode 84 of Roofing Road Trips®, Karen Edwards met with Mike Goldenstein and Chris Morris from Roofle to learn what roofing contractors need to know to incorporate eCommerce successfully into their business. 

For the companies that use Roofle’s Roof Quote PRO™ software on their websites, Chris is seeing an increase in their online traffic in a way that leads to more sales conversions than other advertising techniques. He explained, “If you are a retail canvassing company, if you are a restoration business, you're either paying for feet on the street, or you're [driving traffic] from an organic or a paid search or social media. What are you doing to convert that? Are you having a strong call to action or are you differentiating yourself from competitors in your area?” When you invest in Roof Quote PRO, homeowners can gather all the information needed and have a tangible reason to move down the sales funnel. 

Mike offered an additional understanding of the conversation rate, saying, “The conversion rate is affected so much by giving homeowners a compelling reason to click on that ad, the reason to give them the contract or the contact information to start that relationship and that's really what we're seeing is those conversion rates multiple times over and at the end of the day, it's really helping [companies] with their cost per lead decreasing as well.” 

The proof is in the analytics. The goal of selling on the internet is to get people onto your site and then to stay on your site. Chris showed examples of how Roofle is helping companies accomplish this: “If you're looking at most home improvement companies, they're going to spend a sub one minute and a lot of times we're seeing like 26, 27 seconds on a site... We’re seeing them stay on site exponentially longer. We’re seeing a lot of folks, somewhere at excess of seven, eight, nine, even ten minutes on site.” By just adding a small amount of information, the homeowner can receive a personalized experience and start to see themselves in the project, keeping them invested and more likely to decide on that new roof. 

Read the transcript or Listen to the podcast for more great insights on how to make your online presence more successful at converting traffic to sales.