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More than just service management

More than just service management
March 21, 2025 at 3:00 a.m.

By Dani Sheehan.

Dataforma provides a complete solution to help contractors grow, adapt and succeed in managing their business operations.

While many service management tools promise efficiency, many of them fall short of delivering a truly integrated solution. Contractors frequently find themselves using multiple disconnected platforms to track work orders, manage customer interactions, store documentation and oversee scheduling. These fragmented systems can lead to miscommunication, lost data and inefficiencies that cost time and money.

Over two decades ago, Dataforma was created out of necessity. Daryl Maronic – at the time vice president of Potteiger-Raintree, Inc., one of the original Tecta America members – was frustrated with the limitations of generic software solutions. Managing contacts, service departments, documents and bids required juggling multiple stand-alone programs, which made operations cumbersome.

Determined to find a better way, Daryl teamed up with Daforma co-founder Mark Zeleznock to develop the first version of Dataforma as a web-based SaaS system. What started as an internal solution for a single company quickly evolved to support the entire commercial roofing industry.

Originally sold as service management solution, Dataforma’s robust functionality quickly attracted a dedicated user base. The lack of specialized commercial service management software at the time allowed Dataforma to fill a crucial gap, providing contractors with an all-in-one platform to streamline operations.

Today, over 15,000 contractors rely on Dataforma every single day to manage their businesses and process over $3 Billion in billings through the system annually. What started as a solution for service departments has evolved into a comprehensive business management system, helping contractors stay organized, efficient and profitable.

Over the past five years, Dataforma has expanded its capabilities based on direct input from its clients, continually adding new project management functionalities to meet industry demands. In addition to service management, Dataforma offers solutions for:

  • Labor tracking
  • Production tracking
  • Daily field reports
  • Task management and more!

With its cloud-based accessibility, customizable features and contractor-focused design, Dataforma continues to redefine how construction businesses operate. Let Dataforma be the hub of all information for your business.

Learn more about Dataforma in their Coffee Shop Directory or visit dataforma.com.



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