Metal Roofing Grows to 11 Percent Residential Market Share

Between 2014 and 2015 alone the demand for metal roofing increased from 11.7 million squares to 17.7 million squares.

By Magan Jenkins, Stealthbond

The residential metal roofing market has been growing steadily every year, rising from a meager 3.7 percent share in 1998 to an 11 percent share in 2015. Between 2014 and 2015 alone the demand for metal roofing increased from 11.7 million squares to 17.7 million squares. This 51 percent increase is a sign that the market will continue to grow.

This rise in the metal market comes at the expense of other roofing options which are seeing a reduction in popularity. The biggest loser of market share in the last few years has been asphalt roofing.

One reason for the shift in consumer spending could be attributed to the desire to go green. Metal roofing is one of the most environmentally friendly choices that consumers can make for their homes because it boosts energy efficiency over more traditional roofing options.

Another reason consumers are choosing metal is longevity as well as strength and protection offered by metal. The shift to metal has also been helped by consumer education efforts, most of which are a result of work by the Metal Roofing Alliance (MRA).

Dick Bus, President of the MRA, had the following to say about the continued increase in demand for metal: “Our consistent effort to educate consumers about investment grade metal roofing has helped to build this market, and we believe even more growth is possible.”

Contractors interested in getting on board the rise in metal roofing should get in touch with StealthBond, a company that is on the cutting edge in today’s metal marketplace. Learn more at www.stealthbond.com.

Magan Jenkins is a marketing manager at StealthBond/Southeastern Metals/Dot metals.  She holds a Bachelor of Arts, Journalism; Public Relations; New Media from Grady College, University of Georgia.