LIVE from IRE 2025 with IKO! - PODCAST TRANSCRIPT

Editor's note: The following is the transcript of a live interview with Jack and Diana of IKO. You can read the interview below or watch the recording.

Megan Ellsworth: <silence> Hello everyone. My name's Megan Ellsworth, and welcome back to the Coffee Shop Soundstage here at IRE. I'm so excited. We're here with our friends from ico. Um, we have Jack and Diana. Thank you guys for being here. 

Jack: Are you kidding me? Thank you for having us. Thank you. This is the best place to hang out. Yeah. Everyone's walking by and jealous that we're in the cool seats over here. 

Megan Ellsworth: So true. 

Jack: This is the, I can see in their eyes 

Megan Ellsworth: A little cozy corner. Exactly. Absolutely. Yeah. <laugh>. Well, I'm really excited to learn about what ICO's showing at the show, but before we get there, I'll have each of you introduce yourselves, Jack, um, we'll start with you. 

Jack: Sure. My name is Jack. I'm a director on the marketing team at ico. 

Diana: Amazing. Diana. I'm the marketing services manager for Eco Residential. Incredible. So I work very closely with Jack. Yes. Amazing. The dynamic duo. Yeah. Yes. 

Jack: We put a lot of hard work into this show, so it's cool to see everything that's, uh, that's here. It's, yeah. We've been working on our rebrand and new website for the last two years, and finally today it's live, so, oh 

Megan Ellsworth: My gosh. It's all live today. 

Jack: Oh, yes. 

Megan Ellsworth: Oh my gosh. 

Jack: You're the first person we're talking to about it. Wow. No one else knows. Oh 

Megan Ellsworth: My God. We have the hot breaking news. Yeah. Breaking news everyone. Okay. So can you tell us a little bit about the rebrand and the new website and maybe like, what, what does the booth look like? 

Jack: Sure. Diana, 

Diana: Go ahead. Exactly. Yeah, so everything is seriously all brand new this year. Wow. So we have a brand new tagline, proven performance. Um, it really just speaks to ICO and and performance and what we do every single day. 

Megan Ellsworth: Yeah. 

Diana: Um, another thing that we are introducing today is that our Cambridge line of shingles is now impact, uh, three resistant 

Megan Ellsworth: Wow. 

Diana: Rated. So, um, all of our shingles are now have a class three or class four impact resistance rating. Wow. Um, so that's so exciting. We just wanna really be known as a performance brand and always be putting that foot forward. So, um, yeah. We're, we're so excited to announce that today. 

Megan Ellsworth: That's amazing. Incredible. 

Diana: Yes. 

Megan Ellsworth: Okay. So the show just opened. 

Diana: Yeah. 

Jack: Yeah. 

Megan Ellsworth: What are you, what are 

Jack: You, three minutes ago? 

Megan Ellsworth: Three. Wow. Yeah. Wow. Okay. So literally just opened. 

Jack: Yeah. 

Megan Ellsworth: Um, what are you gonna be talking to contractors about? At IRE? 

Jack: So that's really, it. It's, it's solidifying this message of proven performance. Yeah. And the fact that we put performance into everything that we do. Like Diana said, everything from an introduction laminate, which is Cambridge all the way up through our dynasty and Nordic lines through our designer shingles, everything. Carrying impact, resistance rating, uh, high wind rating as well. Um, with our performance shingles, having that armor zone nail line that the contractors love. Inch and a quarter nail line on the face of the shingle reinforced on the back with the, with the armor zone. So between that, all of our new plants that have been either built over the last 10, 15 years or are being built now, um, a billion dollars invested into our, uh, into our manufacturing footprint just since Covid. 

Megan Ellsworth: Wow. 

Jack: We put performance at the heart of everything that we do. Our website now reflects that. 

Megan Ellsworth: Exactly. 

Jack: Our new tagline reflects that our shingles reflect that the roof bro program reflects that. 

Megan Ellsworth: Yeah. 

Jack: Hanging out with you. Right. You don't hang out with non-performance people. 

Megan Ellsworth: Exactly. That's how 

Jack: We got our ticket into year. 

Diana: Only the best. 

Jack: Yeah. 

Diana: <laugh>. Wow. I think too, also, like, it's great to just have a new tagline and say proven performance, but you know, all of our materials, from our literature to our sample boards, our website, everything got updated to have a more modern, more, um, sleek, updated look. That's nice. So we're just so excited to officially launch that into the marketplace today. That's 

Megan Ellsworth: So exciting. Yeah. Oh my gosh. Well, congratulations. Thank you. Two years of work. That's huge. Yes. That's huge. Yes. Yes. 

Jack: Incredible. Yes. 

Megan Ellsworth: Okay. So 

Jack: It's a good thing we launched now 'cause she was sick of me by the end, so Yeah. <laugh>. Yeah. 

Megan Ellsworth: They got it's over now. Started knocking meetings off the 

Jack: Calendar. 

Megan Ellsworth: Yeah. <laugh>. Incredible. Okay. So, um, why do you guys come to IRE? What makes the show so special and, and why are you here? 

Jack: For me, it's really an opportunity to connect with Roof Pros. Um, yes. Members of our contractor loyalty program, both our existing Roof pros and the new ones that are, that are joining now. Yeah. Our booth is just flocked with people who are excited to sign up, wanna learn about how the ICO loves you back through our Roof Pro program. Yeah. Marketing funds, exclusive partnerships, uh, the rebate that we give. Um, and really also just that feeling of being part of the club. Um, the Roof Pro program has really taken off over the last couple of years with this just feeling of, of that they're part of something bigger. Um, people are growing together with 

Megan Ellsworth: Us. Yeah. That's really exciting. Could could you tell us a little bit about the Roof Pro program and how people get signed up with that? 

Jack: Yes. So I, I have this terrible joke. I have a lot of terrible jokes. As Diana will, as Diana will tell you, I have this terrible joke that we're ico, not Geico, but, but you can get signed up in under 15 minutes, so, right. Yes. It's pretty good. It's pretty good. So, um, uh, we have, uh, a whole Roof Pro team over at the booth. Awesome. Um, once you get signed up, we can hook you up with the, with you could start earning right away. Rebate's, marketing funds that people are using to make co-branded swag, wrapping their trucks, paying for their trip here to IRE. We 

Diana: Also have some cool giveaways at our booth too. If you sign up to be a roof pro, there's a special item 

Jack: Yes. That you get Really like a Pearl Snap Western shirt. We're taking advantage of 

Diana: Being here in, it's, it's, it's the whole Yeah. It's the whole San Antonio theme. Yeah. Everyone, they on brands. Everyone's so into that vintage vibe right now too. So you guys are really on trend and they're flattering on everybody. Honestly. They, they're awesome. They look great. Yeah. Wow. 

Jack: What did, uh, Lainey Wilson, you know that song Country School again? You ever heard that 

Megan Ellsworth: Song, but 

Jack: You guys Yeah. 

Megan Ellsworth: Great song. Shout out Lainey Wilson. 

Jack: Yeah. I actually know her 

Megan Ellsworth: Fiddle player. Think she's, 

Jack: Do you really? 

Megan Ellsworth: Yeah. 

Jack: Oh, okay. 

Megan Ellsworth: Kind of cool. Anyway. 

Jack: Are they from Oregon? 

Megan Ellsworth: No, I met them anyway. It's a long story, but Okay. We, we do know each other. So I, 

Jack: Can we cut and just talk about Fiddlers from Oregon instead? Yeah. <laugh>. 

Megan Ellsworth: No. Okay, perfect. Yeah, no, let's do it. <laugh>. Okay. So I just love y'all's energy. This is so exciting. Everyone has to go to the ICO booth. What's your booth number? Do you know 

Jack: The, it's the 

Megan Ellsworth: 1 162. 

Jack: It is 100. Yes. Yes, exactly. <laugh>. And we have the huge proven performance up at top. It's a halo, a halo of performance. 

Megan Ellsworth: Can't miss it. Amazing. Can't miss it. Incredible. Everyone go check it out. Do you guys have any events you want anyone to know about coming up at ire? Anything? 

Diana: We do, yes. So we have Travis Jones. He's actually one of our top roof rows. Um, he's gonna be doing two presentations today and two tomorrow. Awesome. Um, each at one o'clock and three 

Megan Ellsworth: O'clock. Okay. 

Diana: So, um, yes, please be sure to stop by our booth and check him out. He's an amazing presenter, amazing speaker. Um, we're, we're pumped to partner with him and have him at our booth this week. Amazing. 

Jack: He always does such a good job. 

Diana: He does. 

Megan Ellsworth: Oh, that's awesome. 

Diana: Okay. Yes. 

Megan Ellsworth: Yeah. Yay. Well, you know where to go. Um, thank you for tuning in and everyone go check out the ICO directory on Roofers Coffee Shop as well to learn more. They great proven performance. Obviously we've talked about it for the past 10 minutes, but truly, truly proven performance. They, they keep up with what they're saying, so. That's right. Thank you so much. Appreciate you having, thank you for having us. Thank you. Absolutely. Absolutely. Everyone stay tuned. There's gonna be more interviews to come here at the IRE Sound Stage sponsored by SRS distribution.