Learn About Adapting to Change at IKO’s Virtual Power Profit Workshop

Tips for working successfully in an ever-changing environment.

IKO is hosting a virtual Power Profit Workshop, free for IKO’s ROOFPRO Program members or contractors interested in applying to the program, on Wednesday, July 22, 2020. You won’t want to miss the presentation from Veronica Cool, CEO and Founder of Cool & Associates, LLC.

Like most small business owners, Veronica is used to working in an ever-changing environment. While she may not be hammering nails into customer roofs, her company mission is to build a bridge between mainstream U.S. businesses and the Hispanic businesses and consumers they want to reach. Already a daunting task, after four months of Coronavirus it is just one more pivot to go from in-person training to a fully virtual environment.

During this Virtual Profit Power event, Veronica will speed-walk you through the following topics:

• Surviving vs. Thriving

You don’t just want to make it through these difficult months, you want to set yourself up to exceed even your previous expectations.

• Increased Digital Marketing, Increased Digital Presence = Increased Sales and Profitability

What better time while everyone is even more heavily invested online, especially on social platforms?

• Protecting Your Staff and Crews

In addition to being safe on the roof, you should also be sure office staff is appropriately social distancing and that work crews have proper safety gear. Get the official OSHA and CDC guidance on health and safety.

• Resources = Financing and Business Enhancement

Cut through the mass amounts of clutter and misinformation to get to verified government-sponsored small business loans and grants. Make use of any downtime as an opportunity for video-based learning on topics from installation tips to increasing profitability.

• Next Steps – Actions Lead to Income

Take this valuable information and formulate an actionable plan to take your roofing business to the next level.

The good news is that people will always needs new roofs, whether new construction or repairs and replacements in spite of a global pandemic. IKO has the products, tools, and resources to help contractors make the most their businesses. This Virtual Profit Power Workshop will help set you on the path to more sales and increased profitability even during these challenging times.

If you’re looking for ways to be a leader in the evolving business landscape of today, don’t miss the virtual Profit Power Workshop.  Register for the morning session here or the afternoon session here.

Learn more about becoming an IKO ROOFPRO® contractor.

About Veronica Cool.

As a native of the Dominican Republic, Veronica migrated to the US, earned her Business and Finance degrees and launched herself into the American dream, all while maintaining her Latino roots and strong family connections. Her background makes her uniquely qualified to provide a broad perspective to entrepreneurs and in particular, Latino contractors or contractors looking to increase their sales to Latino customers. She spent 20 years in corporate banking, providing financial and operational experience to clients across the mid-Atlantic region. She has served as President of the Maryland Hispanic Chamber of Commerce, is the founder of the Latino Innovators Pitch (think “Shark Tank”), and is actively working with hundreds of business owners.  She has received numerous awards and recognitions for her training programs and practical implementation regarding Engaging Hispanics, Marketing to Diverse Segments, and Minority Entrepreneurship. Veronica is also a contributing writer to the Huffington Post, The Daily Record, and Mundo Latino, sharing a wealth of timely insights into current events as well as planning for longer-term objectives in business.