It’s Eco-Friendly, It’s High-Quality, It’s Ecotorch®!

By Lauren White, RCS Reporter.

Designed with the environment in mind, Ecotorch® gives tires a new purpose and will result in fewer callbacks.

The next generation of torch-applied SBS modified bitumen roofing membrane is here - Ecotorch®.  The most environmentally friendly roofing material on the market, Ecotorch® gives discarded passenger tires a new purpose, besides filling landfills.  For nearly 40 years, MBTechnology has offered high-quality, affordable, roofing and underlayment systems.  They designed Ecotorch® with the environment in mind, providing contractors with a superior roofing application that gives back to your customers and the environment.  

As concern for the environment continues to rise, consumers’ purchasing habits continue to trend towards reusable water bottles, energy-efficient light bulbs, biodegradable packaging, solar panels and more.  According to Nielsen, 68% of the households surveyed in North America expect companies to implement practices to improve the environment, and 48% said they “would change their consumption habits to reduce their environmental impact.”  People are doing what they can to help the environment, emit less pollution and reduce their carbon footprints.  

Likewise, homeowners and business owners want their homes and buildings to reduce waste and improve the environment while being energy efficient and mitigating the impact of severe weather events.  Research and Markets found that the global roofing materials market size is projected to reach $151.2 billion by 2027.  They also found that, “there’s a rising focus on construction of green, energy-efficient buildings.”

That’s where Ecotorch®, a new and innovative torch-applied membrane, proves advantageous.  Unlike APP and other SBS modified bitumen membranes, Ecotorch® is one of the top ecologically friendly roofing materials on the market.  Made of recycled tires, every two rolls of Ecotorch® eliminates one tire from landfills.  This roofing membrane is designed for flashing, new roofing and re-roofing applications.  “It’s also an ideal membrane for repair of built-up roofing membranes.  When used with a Layfast SBS TU-35/Layflat SBS modified base, Ecotorch® is a superior and more ecologically friendly alternative to APP torch-applied roofing membranes,” MBTechnology shares.

Not only is this membrane eco-friendly by utilizing recycled rubber material, but the application process requires less heat and propane due to its innovative torch-down system, which creates a more energy-efficient installation.  And there’s no need to retrain employees since the application process is the same as traditional modified bitumen membranes. Additional features include superior end-lap, better metal and granule adhesion than APP modified bitumen membranes and it is backed by 10- and 20-year material warranties.  Ecotorch® also offers better weather resistance and is more flexible in cooler weather, even sub-freezing temperatures.  These features will help you stand out from competitors and will result in fewer callbacks.

Ecotorch® is durable and dependable and is offered in eight solid and shingle blends, in addition to a cool roof granule.  Custom colors are also available for a minimum run of 150 rolls, meaning your customers will be able to get the exact look they want and won’t have to compromise on their desired curb appeal.  And now, through the rest of 2020, MBTechnology is offering their Contractor Rebate Program!  Contractors can get $2 back on every Ecotorch® roll purchased from January 1 through December 31, 2020.  After a qualifying purchase is made, contractors simply fill out a form and submit it no later than 90 days from the date of purchase.

By incorporating recycled tires into SBS modified bitumen, Ecotorch® provides a more durable and eco-friendly roofing membrane compared to APP modified bitumen membranes.  For your next roofing project, choose Ecotorch® SBS roofing membrane and take the more energy-efficient approach. 

Learn more about MBTechnology in their RoofersCoffeeShop® Directory.