How Do You Increase Your Roofing Leads?

By Briquelle Simpson, JobNimbus. 

Through a survey of more than 100 companies, we learned the five best methods for improving roofing leads at your company. 

Did you know that owning a roofing company and working as a roofer is the eighth hardest job in the world? Besides being a physically challenging job, it can also be incredibly difficult to build a clientele and find jobs. Roofing services in general are only used about once a year by any one customer, and so without new leads, business can be slow. We’ve received input from 100 companies throughout the U.S. to learn about increasing customer leads through various advertising efforts and determined the methods with the best return on investment.  

What are leads for roofing? 

In business, a lead is someone who interacts with your company and might be interested in your services. A lead is sometimes called a potential customer, prospect or prospective client. No matter what terminology you use, leads are essential to your roofing business. 

When you want to grow your roofing company, you need more leads. That can be challenging, especially when you’re searching for prospects who convert into lifelong customers. 

5 ways to get roof leads 

If you’ve found yourself wondering how to generate leads for roofing, you don’t have to guess and hope for the best. With data from more than a hundred roofing companies across the nation, we’ve done our research to find the best ways for your business to generate more roofing leads. 

All you have to do is try out these five marketing methods and see which one brings in the most roof leads. 

1 - Customer referrals: 36% of roofing leads 

Customer referrals are the number one option if you’re wondering how to get free roofing leads. 

In our research, we discovered that an average of 36% of a roofing company’s leads come from customer referrals. That’s over a third of your potential leads! 

While it’s no surprise that satisfied customers often return to your business, they can help your roofing company even more by recommending you to others. 

Think about who your customers interact with – their friends, family members, neighbors and coworkers. When a homeowner tells potential customers about your services, they’re spreading brand awareness for your roofing company. 

Additionally, between 79 and 85% of those potential clients trust the referral and will keep your roofing business in mind. 

2 - Social media advertising: 10% of roofing leads 

With over 4.48 billion users worldwide, social media has a broad reach that lets roofing companies gain new clients. Based on our survey results, social media advertising accounts for 10% of all roofing leads. 

You might want to try popular social media sites like Facebook, Twitter, Pinterest and Instagram. These social media platforms let you create custom ads and advertise them to the people who are most likely to use your services. 

Facebook is a particularly powerful social media platform for roofing businesses. If you’re considering how to get roofing leads on Facebook, try: 

• Creating and boosting ads 
• Sharing promotional offers 
• Posting amazing before and after pictures 
• Host a roofer Q&A by having customers send in roofing questions and answer them 

3 - Search engine advertising: 10% of roofing leads 

In our one-of-a-kind survey, search engine advertising ties with social media advertising for 10% of a roofing company’s leads. 

When potential customers need a roofing service, one of the first things they’ll do is search online. Consider advertising your roofing business on search engines like Google, Bing and Yahoo! to help you generate more roofing leads. 

If you use search engine advertising, also known as pay per click advertising, your roofing company will show up at the top of the results page. Most customers will look at the first few results, so your company will gain more attention and clicks. 

4 - Local advertising: 8% of roofing leads 

Exposure is one of the best ways to generate leads for roofing projects. When your crew is at a customer’s home, neighbors will notice. Why not make the most of the situation with local advertising? 

Follow up each roofing project with local advertising. Local ads can be: 

• Knocking on doors 
• Distributing flyers 
• Putting up signs (with permission, of course) 
• Publishing ads in newspapers or on billboards 
• Airing a commercial on local TV or radio stations 

Local advertising is a great way to generate customers in your target service areas. The results from our survey show that local advertising garners 8% of leads. Additionally, radio ads get another 2% of roofing leads. 

If you’re interested in local advertising, regional printers and communication networks can help you start getting the word out. 

5 - Online review sites: 7% of roofing leads 

In our survey, online review sites come in at 7% of leads for roofing companies. 

Customer referrals can greatly impact those close to your customer, but online reviews spread the word even further. One happy customer can reach hundreds or even thousands of other potential clients with online review sites. 

These review sites are vital for home service businesses like roofing companies. Potential customers can look up your roofing business and find testimonials from past customers. If your roofing prospects like what they see, they’ll view you as one of the best fits for the job. 

Optimize leads from online referral sites by creating a profile for your roofing business on Angi, Yelp, HomeAdvisor, Better Bureau of Business and (most importantly) Google. 

Generate leads for roofing & grow your business 

When you want to know how to get roof leads, look no further than these five simple methods: 

• Customer referrals 
• Social media advertising 
• Search engine advertising 
• Local advertising 
• Online review sites 

At JobNimbus, we know these strategies lead to real results. In our recent report, we surveyed roofers across the country to prove these techniques gain the most roofing leads. You might try one method or combine several of them to find what works best for your company. 

Whether you want to get commercial roofing leads or more leads in general, the JobNimbus roofing CRM software can help. Our software promotes more growth, more income and more customers. 

Original article source: JobNimbus