How cedar shake roofs can elevate your roofing business

By Dani Sheehan. 

Tap into this premium market, receive exclusive, premium leads and take your company to the next level. 

What materials do you offer homeowners when they’re looking for a roof replacement? If you haven’t already, it’s time to tap into the premium roofing market by adding cedar shake to your offerings. This material blends aesthetic charm, durability and eco-friendliness, giving your customers a high-end, sustainable option. At a slightly higher price point compared to asphalt shingles, cedar shake can elevate the curb appeal of your customer’s home while increasing profitability for your business. 

Cedar shake roofs offer a premium, niche product that appeals to homeowners looking for a rustic, natural look to set their homes apart. When discussing this material with your potential customers, you can highlight these benefits: 

1 – Customization 

Cedar shakes come in a variety of shapes, sizes and finishes, giving homeowners the flexibility to choose what best fits their style. With three quality grades of wood, you can present a good, better, best option that aligns with your customer’s budget. The natural beauty and texture of cedar wood ensures that every roof has a one-of-a-kind look, making it a top choice for anyone looking to enhance their home’s curb appeal.  

2 – Long-term investment 

Cedar shake roofs are a smart investment. With proper maintenance, cedar shakes can last several decades, thanks to the wood’s natural resistance to decay, rot and insect infestations. Don’t forget to mention the energy-saving benefits as well! The wood’s excellent thermal insulation properties help reduce heating and cooling costs by regulating indoor temperatures. Plus, cedar shakes naturally absorb sound, providing a quieter indoor environment by reducing noise from outside sources like traffic or weather.  

3 – Sustainability benefits 

There is increasing consumer interest in eco-friendly building materials in today’s market. Cedar shakes are both sustainable and renewable – harvested from responsibly managed forests, this roofing material is biodegradable and recyclable to help minimize environmental impact.  

Elevate your business and reputation 

Offering cedar shake roofing allows you to stand out as a premium service provider. Installing cedar shakes requires precision, expertise and attention to detail, allowing you to showcase your craftsmanship and position your business as a leader in high-end roofing solutions.  

Not sure how to get started with promoting cedar shake roofs? Instant Roofer is here to help! With their cedar shake roof cost calculator, homeowners can receive an instant and accurate estimate for their new roof based on where they live. As part of the Instant Roofer community, you’ll receive exclusive leads from homeowners who are specifically looking for this timeless, rustic material.  

Better yet, join their Exclusive Leads for Roofers program to ensure high-quality leads come directly to you with no competition. It's simple: enter your business and personal information to get started. Set your pricing based on your services, define your service area and watch the leads come to you.  

When leads come in, you’ll instantly see essential details like: 

• Lead creation time 
• Preferred roofing material 
• Roof size and pitch 
• Estimated cost provided to the homeowner 

Following up with these leads quickly means you’re positioned to close more sales more efficiently. You can focus on building a direct relationship with the customer and watch your business grow.  

Cedar shake roofs provide a high-end, sustainable option that enhances your portfolio, and with Instant Roofer, you’ll receive the leads to match. Join Instant Roofer today and start turning exclusive, high-quality leads into lifelong customers.