Get the Information When and How You Want On Demand!

By Heidi J. Ellsworth, RCS Partner.

Podcasts, webinars and Ebooks fit your schedule for continuing education on RCS: RLW – Read Listen Watch.

Every roofing professional understands the need for continuing education. Those who do not stay ahead of the market start to lose their market share. At RoofersCoffeeShop®, we listened to our audience who asked for ongoing continuing education when and how they wanted, thus RLW – Read Listen Watch was born. 

According to Vidyard an online video hosting company, only about 42 percent of registrants actually attend the webinar they signed up for, while 25 percent of registrants end up watching the archived version after the live event. So, as we found out from all of you, it was important to offer on-demand webinars and content that could reach a good amount of people who could not participate when it was originally scheduled.

Of course, we had to take it one step further and also offer the Listen part of the equation with our podcasts.  Podcasts are gaining huge popularity.  According to The B2B Marketer's Guide to Podcasting from ZoomInfo Blog,

• 48 million Americans listen to podcasts weekly
• Podcast fans listen to 40% more shows than last year
• Apple features more than 525,000 active podcast shows, with more than 18.5 million episodes
• The average number of monthly podcast listeners will reach 112 million by 2021

The ability to listen while driving to work, riding the train or working out will only grow and we want good roofing education to be at your fingertips or in your earbuds.

We know that our roofing community needs to gain knowledge when and how they want to so along with the Watch and Listen, we also have the transcripts for you to read and blogs to help remind you of ongoing developments and new educational content and Ebooks that can provide leading trends and information for your business.

You will see more video, podcasts, Ebooks and posts that will help keep you updated. I wanted to share a few of our most popular that you may want to check out right away:

1- Stories from the Roof – Interview with Mike Hicks with Hicks Industrial Roofing - July 18, 2018

RoofersCoffeeShop's Vickie Sharples Interviews Mike Hicks with Hicks Industrial Roofing in Ohio. A longtime friend of RCS, Mike has some terrific insight on a variety of questions we asked about the roofing business and his amazing about how he changed his business.

2 - Roofing Road Trips with Heidi- Roofing Day 2019 with Jennifer Stone - March 27, 2019

This RCS Podcast is the first in the new series "Roofing Road Trips with Heidi". In this is episode, Heidi speaks with Special guest Jennifer Stone, RCS Influencer, about the importance of attending the upcoming Roofing Day in DC and explore what National Women In Roofing have in store for us at their Luncheon on April 3rd.

3 - Withstand the Next Storm! Find out how roofing contractors are helping homeowners work through the complexity of insurance claims to get the roof they want.

This RCS RLW helped contractors understand how to help homeowners work through the complexity of insurance claims to get a roof that will withstand the next storm.  Trent Lovewell of WeatherGuard, Inc. an Omaha, NE roofing contractor and Aaron Adams, Central Regional Manager for DaVinci Roofscapes, discuss the importance of performance products in restoration efforts and long-term sustainability after natural disasters.

4 - A New Way to Get Your Construction Management Degree

Join Amie Grant, WTI Education and Community Outreach Coordinator and Joey Lee III, WTI Construction Manager as they discuss the opportunities through Akron University to obtain a construction degree. Created in collaboration with the University of Akron with roofing professional needs and aspirations in mind, WTI, a subsidiary of Tremco Roofing, offering 100% of online tuition once accepted students can also gain invaluable work experience as a part-time or full-time WTI employee.

5 -  Changing the Conversation For Building Owners and Roofing Contractors

Find out how GranuLock™ factory-applied granule surfacing, anti-wicking fabric technology and RooF-ID™ are changing the conversations between building owners and roofing contractors. Tremco Roofing is incorporating these technologies and more in their POWERply Endure membranes and roofing systems.  

And do not miss two of our newest from Trent Cotney of Cotney Construction Law and Ryan Groth and team from Sales Transformation Group. To see all of our RLW content visit the RLW – Read Listen Watch page on the Coffee Shop.