The Coatings Business is So Good Everyone Wants to Be in It!

It’s important to make sure that the manufacturer has experience and a proven track record when entering the coatings business.

By Western Colloid.

We have noticed that the roofing industry nationally is starting to make the shift towards more liquid/fluid-applied roofing.  We actually find it encouraging that contractors and manufacturers alike are figuring out what we have known for 45 years, that cold application products can provide a superior roof that solves a number of challenges.

But we use the term “cold application products” loosely.  As manufacturers rush to add fluid applied products to their product lines, they may lack the experience that 45 years of manufacturing can bring.

The Western Colloid brand was born in the 1970’s when our founder built his own manufacturing facilities. As a successful contractor, he understood the need for consistent, quality products; he also knew that in order to help this sector of the roofing industry grow he would have to provide contractor services that were effective and unique.

Throughout the western Unites States notable companies like Boeing, B of A, Weyerhaeuser, CBRE, TRW, Payless, Prologis, Chase Bank and others received fluid-applied reinforced roofing systems utilizing asphalt emulsion and or acrylic technologies from Western Colloid.

Today, Western Colloid uses state-of-the-art facilities to manufacture our asphalt emulsion, acrylics and other water-based coatings. Teamed with companies like Dow and BASF, we develop and manufacture some of the finest roof coatings available.

Western Colloid also operates the largest fleet of tankers servicing the roofing and coating industry in the United States. This footing in bulk transportation service allows contractors to keep installation costs low and helps the environment by reducing the use of barrels and pails. Free field inspections, contractor training, prompt delivery, and exceptional service overall are a few of the other perks we provide to our customers.

Although there are many good products out there, please do your research and ask a few questions:

• Does your coatings system manufacturer have years of coatings success under their belts?
• Is the system you are considering compatible with any other types of products? Could it be bad for the building owner years down the line if it might not be repairable?
• Does your system manufacturer have trained personnel that can guide you with advice and best practices for a successful coatings job?
• Does your system manufacturer offer convenient product delivery methods, like a fleet of shiny tank trucks?

As with any form of roofing if you don’t follow proper procedures any product can fail. But if you are new to the coatings side of the business why risk experimenting with a new product? Let Western Colloid help introduce you to fluid-applied coatings and give us the chance to earn your business with our dependability, with our team and our people!

Click here to download our informative guide on coatings installation.