Attend Owens Corning University, No Scheduling Required

By Cass Jacoby. 

Owens Corning® University is available at a click of your mouse. Don’t miss out on these live expert sessions that will take your business to the next level. 

Owen Corning University (OCU) is for everyone in the roofing industry, from the novice looking to learn foundational elements to the seasoned professional looking to enhance their skills. OCU is a place where contractors in the industry can immerse themselves into content to help them with all the different elements of the business.  

By offering expert education via easy-to-absorb videos, webinars, guides and live events under one umbrella, OCU can effectively prepare contractors for the cutting-edge trends and solutions in the industry. OCU is available whenever you want it! Level up with Owen’s Corning’s exclusive training experts on-demand at your leisure. 

Results Guaranteed: Winning Strategies For Stress Free Communication 

Join Sue Hawkes of YESS! and Owen's Corning Roofing’s Jon Gardner for an on demand interactive workshop that will give you practical communication solutions that you can use immediately. Learn about how the differences in people's communication styles create unintended misunderstandings, leading to unresolved conflict and compromised performance and how to make communication dynamic, not difficult.  

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Leads, Leads, Leads 

Join James Hardie Alum and current EverConnect Leader Jim Mallers as he discusses how to leverage the growing number of lead sources available to contractors today. Learn about how to utilize lead service providers to properly support your customer experience and some keys to making sure that your sales process supports a maximized return on your marketing investments. 

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The Power of Technology — Utilizing CRM And Integrations to Scale Your Business 

Join Business Services partner JobNimbus and discover tips and best practices on leveraging technology to streamline your operations, scale your business and put a little sanity back in your life. 

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Financial Health Check  

Have you had your annual company health check? It is critical to your success in this day and age. Join Owens Corning Roofing’s Jon Gardner and guest John Martindale, CEO of Brothers Roofing and Business Coach as co-owner of Certified Contractor Network to learn what you need to check up on your company’s financial success. By the end of the webinar, you will understand: 

• What the process includes. 
• Why it is critical to the long-term success of any company. 
• How John has used these principles to build one of the industry’s most successful businesses. 
• Ready to use best practices. 
• How this process has helped hundreds of other contractors across the country. 

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Crafting A Modern Sales Experience With SumoQuote 

Homeowner expectations have definitely changed over the past few years, especially when it comes to the sales experience. Ryan Shantz from SumoQuote breaks down the components of an Amazon buying experience and how these can be applied in roofing sales to dramatically improve win rates, upsells and sales efficiency. 

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Communication and Connection: Why Your Business Should Incorporate Texting  

Changes in consumer expectation and demands are here to stay. Increasingly, studies are finding that today’s consumers now prefer texting over all other communication channels. Learn how to rethink old marketing strategies and deliver the experience modern consumers expect in this webinar. You’ll hear real-life case studies and walk away with text marketing best practices. In this webinar, you’ll learn 

• Why consumer preference for texting is on the rise. 
• The state of local business — what’s working and what needs to change. 
• Five simple ways to upgrade your customer service experience. 

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The Buyer Mindset: Help Increase Your Margins and Closing Percentage Through Consumer Psychology 

Consumer psychology is a whole new ball game after a pandemic, supply chain delays and inflation on top of a new digitally native consumer coming of age. The challenge for you is, how do you adjust your in-home sales presentation to meet the homeowners’ expectations and have maximum impact? Join Ingage’s CEO Dean Curtis to learn how you can take advantage of consumer behavior to close more deals. In this webinar, you will learn: 

• How to take advantage of the way people learn to make your sales materials more impactful. 
• What you can do to build trust and differentiate yourself from the competition. 
• Why you should leverage the latest technology to meet homeowners where they are. 

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Drones 2.0: High Impact Technology for Every Roofing Business 

Learn more about thee easy-to-follow closing techniques from The RoofStrategist Adam Bensman to: 

• Get your customers selling themselves. 
• Turn the first “NO” into a “Yes”. 
• Build your toolbox of effective closes. 
• Close even more sales WITHOUT being pushy. 
• Help increase the close rate of everyone on your team. 

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10 Closing Techniques for Every Situation 

Join Owens Corning’s Training and Development Leader Jon Gardner and Angi’s Chief Economist Mischa Fisher as they walk through how the past few years have changed consumer behavior and how to tweak your closing techniques accordingly. 

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The Economy and What to Expect 

Learn all about how to save time with Rebel's suite of tools that are built to maximize your time, help you hire better and faster, and help close more business. Introducing REBELWARE. See how this simple technology fits your ever-evolving business’s needs. 

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Enlighten Engage and Educate Your Customers to Help Close the Sale With Design and Inspire 

When selling a roof, homeowners want more than to just be sold on performance, they also want you to be the design expert. Learn about Owens Corning’s tools and resources to help you design and inspire your customers! Understand today’s trends, gain expert advice and discover easy-to-implement tools that stir imagination and creativity. All to help you be the design expert! 

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Hire Smarter in Less Time  

Have you ever been in the process of hiring and thought to yourself: there has to be a better way to find quality talent? Good news, Rebel has developed a suite of tools that are built to help you hire better and faster. 

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2022 Storm Season Prep: Drive Storm Leads With the Industry's First AI Weather Engine 

Join Dr. Gensini and the PSAI team for a 2022 storm season analysis. Learn how to leverage the industry’s first AI Weather Engine to prepare for storm season with forecasting insights. After this webinar, you will walk away with an understanding of: 

• 2021 trends, highlights and what to expect in 2022. 
• How you can maximize storm opportunities with 10+ years of interactive storm maps, complete with street-level assessments. 
• Set more storm appointments from drop-on weather apps on your website. 
• Look up any storm’s damage history to evaluate a roof’s condition. 
• Engage leads with a built-in text messaging platform. 
• Access customer and home insights for every lead. 

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Tech Stack: How to Leverage Technology to Win Your Business 

Technology has undeniably changed the roofing industry. Nowadays, to win you must embrace technology. Join this webinar to dive into the purpose of incorporating technology into your business, to learn where to invest within your business and what applicable technology solutions to consider. 

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How to Keep Updated Material and Labor Pricing in Xactimate  

Join Todd Beckman from XM8 Mastery as he explains how to correctly update pricing and avoid leaving sales tax dollars behind. 

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Help Increase Your Close Rate With Interactive Sales Presentations That Win 

If you aren’t capturing the customer’s attention by adequately presenting why your business is different you are leaving money on the table. Learn some top tips from the expert, Ingage CEO Dean Curtis, about how you can modernize your presentation, understand how data can help improve your sales reps and win more deals 

Watch on demand 

Learn more about Owens Corning in their RoofersCoffeeShop® Directory or visit www.owenscorning.com/roofing. 

About Cass  

Cass works as a reporter/writer for RoofersCoffeeShop, AskARoofer and MetalCoffeeShop. When she isn’t writing about roofs, she is putting her Master degree to work writing about movies and dancing with her plants.