An Inside Look at the Metal Roofing Industry

By Evelyn Witterholt. 

Gain some insight into the rise of the metal roofing industry and resource recommendations from the experts. 

Anyone working in the roofing industry can attest to the rising popularity of metal roofing. It’s durable, highly sustainable and has a sleek look that is appealing to home and building owners alike. But roofing contractors and industry professionals who want to get into the world of metal might not know the best place to start in this burgeoning industry. One of the best things they can do to get started is learn from those who are already working in the field of metal roofing. 

In a recent RLW, we spoke with some experts about the continuous growth of metal and future forecasts for the industry. Christian Zimprich, marketing manager at Sherwin-Williams Coil Coatings, sheds some light on why so many people are seeking metal for their roofing projects. “Metal is one of the most recyclable and sustainable materials in the building world,” Christian says. “At the end of its useful life, which is much more extended versus some other competitor materials, it can be put back into cycle and not end up in a landfill.” 

Christian also highlights how the market share numbers reflect this appeal as well. According to Allied Market Research, in 2020, the metal roofing market was valued at $23.8 billion and is expected to reach $33.5 billion by 2030. In the Metal Roofing Alliance’s 2020 Dodge Report, the use of metal in reroofing projects rose from 12% in 2019 to 15% in 2020. “It's pretty much universal that that growth is happening,” Christian says. “And we don't see it slowing down anytime soon.” 

But how can one go about getting their start in the industry? The experts shared what resources are available to contractors who want to get started in metal roofing. Mark MacDonald, sales and marketing manager at Sherwin-Williams, says that finding a community in metal roofing is what every contractor needs to grow their business. He says that resources like RoofersCoffeeShop® and MetalCoffeeShop™ (MCS), our sister-site dedicated to all things metal, provide contractors with the community and knowledge they need to grow within the industry. 

With that in mind, Sherwin-Williams and MetalCoffeeShop have joined forces with the new MetalVue program! This program is a comprehensive set of resources to simplify the process for metal roofing businesses. The program provides a training academy, easy-to-use software and the MCS community as a way of helping you get your start and succeed in the metal roofing industry. 

“With these tools and with these partnerships and integrating all this stuff together, we're trying to make it as simple as possible with one thing in mind, and that's creating growth for everyone in the value chain,” Christian says. “We can all continue to grow and bring this great solution that is metal roofing to the market.” 

Learn more about Sherwin-Williams in their RoofersCoffeeShop® Directory or visit makemorewithmetal.com.  

Check out the full Read, Listen, Watch to learn more about metal roofing from industry experts. 

About Evelyn  

Evelyn works as a writer for RoofersCoffeeShop, MetalCoffeeShop and AskARoofer. When she isn’t writing about roofing, she’s either at the gym lifting weights or curled up on the couch watching a movie.