A premium offering for every roofing project

By Dani Sheehan. 

CertainTeed’s Landmark® PRO shingles offer unmatched durability, vibrant curb appeal and comprehensive protection, making them a top choice for contractors and homeowners alike. 

The choice of materials can make all the difference in durability, aesthetics and customer satisfaction when it comes to investing in a new roof. So, what selection do you offer your customer base? If you’re looking to provide a premium option that sells itself, CertainTeed’s Landmark® PRO shingles are at the top of the list. Combining cutting-edge technology with a commitment to quality and safety, these shingles stand out – both on the roof and in a sales pitch. Frank DeFrancisco, product manager for CertainTeed’s Roofing Division, recently shared his insights on what makes Landmark PRO shingles a top choice for contractors and consumers alike. 

Standout curb appeal 

One of the first things homeowners notice about a roof is its color. Landmark PRO shingles offer a unique color palette that gives roofs a striking appearance from the sidewalk. According to Frank, “The big differentiating value between Landmark and Landmark PRO, outside of the warranty and some of the technical features, is the Max Def color palette. It really gives curb appeal – vibrant colors that are blended for a couple of our lines. That’s what makes Landmark PRO that upsell value from the contractor or even the homeowner’s perspective.”  

Frank even showed off his Max Def Evergreen baseball hat during our interview, highlighting a beautiful dark green shingle color that’s sure to accent any style of home. By offering these shingles, you provide homeowners with a product that not only protects but also enhances the beauty of their home. 

Superior impact resistance 

With various regions witnessing unpredictable weather events in a changing climate, impact resistance has become a crucial factor for roofing materials. Landmark PRO shingles are designed to withstand harsh weather conditions, holding a Class 3 UL 2218 impact rating. Frank explained, “Landmark PRO is now Class 3, UL 2218 impact rated. What that means is our shingles have been tested to withstand significant impact, whether from hail, tree branches or even golf balls.”  

A Class 3 impact rating provides peace of mind for homeowners while also offering potential insurance benefits. “We’ve seen, on average, savings of anywhere between five percent and 25% for homeowners with impact-resistant roofs,” Frank notes. 

Comprehensive warranty coverage 

CertainTeed backs its Landmark PRO shingles with a robust, ten-year SureStart™ protection plan. This warranty covers 100% of materials and labor, including flashings, metalwork, tear-off and disposal. Frank emphasized, “If there’s a manufacturing defect within the first ten years, we cover everything. That’s the tricky part of all warranties – the fine print. But with Landmark PRO, we make sure our customers are fully protected.” You can assure your customers that they’re making a worry-free investment in a product backed by quality and safety, sharing this warranty as a strong selling point. 

Advanced algae-fighting technology 

Algae growth is a common concern for homeowners, especially in shaded areas where black streaks can mar the appearance of a roof. CertainTeed’s proprietary StreakFighter® technology, featured in Landmark PRO shingles, offers 30 years of protection. “It’s our proprietary technology – a blend of ceramic-coated granules with copper mixed in. This formula helps fight off algae growth on the roof,” Frank explained. With this extended algae-resistance warranty, you’re offering homeowners long-term protection that ensures their roof remains beautiful and durable for decades.  

By adding CertainTeed’s Landmark PRO shingles to your offerings, you’re not just meeting customer expectations – you’re exceeding them. With their striking appearance, superior impact resistance, comprehensive warranty and advanced algae-fighting technology, these shingles are a smart choice for any roofing project.  

Align your company with a brand that prioritizes quality, safety and long-term performance. Offer your customers the best and see the difference CertainTeed can make for your business.