Vice President of Strategic Partnerships and Development, NRCA

Alison L. LaValley, CAE, serves as Vice President of Strategic Partnerships and Development for the National Roofing Contractors Association (NRCA), as well as Executive Director for the National Roofing Legal Resource Center (NRLRC). LaValley has been involved with nearly all areas of association management for more than 29 years, including operations, fundraising, membership development, marketing and public relations, as well as volunteer management and strategic planning. She holds a degree in public relations and advertising from Bradley University and volunteers for several local and national societies, in addition to a number of animal rescue organizations.