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Roof Repair As A Business Model

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December 17, 2017 at 1:21 p.m.

brad8046

I few years back, we moved away from commercial roof installations into service and repair only...and never looked back.

Less overhead, risk and higher margins. Management is easier, crews are happier and overall, satisfied.

Any other contractors here performing repairs and maintenance as a complete business model.

December 19, 2017 at 9:59 a.m.

HJordan

That's great! It seems to be pretty on track with what we're doing now (in the planning phases anyway).

I need to dive deeper into the "product to sell, not just a service" part. I think that's definitely important, but not something I've done a lot of.

But thank you so much for taking the time to respond! It was very helpful!!

 

December 19, 2017 at 5:31 a.m.

brad8046

Awesome...

Here are a few things that over the last couple years have been critical. Something to remember, most customers look at leaks this way, " If it ain't leaking, I ain't calling", so the success of this model is to change that mindset.

  • Developing a lead generation system
  • Finding a way to stay in front of our existing customers consistently
  • Developing an actual product to sell, not just a service
  • Centering the entire model around a recurring revenue approach, can't look at it as one and done
  • And developing a complete marketing system (this was so important)

I hope this helps.

Brad

 

December 18, 2017 at 6:56 a.m.

HJordan

Hi there! We're actually about to launch a division of roof repair/preventative maintenance this coming year.

I'm in charge of marketing it and wanted to know if you had any suggestions/tips.

We're planning to start with our current customers before really advertising to new ones.

Sounds like it really worked well for you...I'm excited for what it might bring us!


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