Your Prospects Are Changing: How to Sell Your Price and Overcome Objections in 2021

Handling objections can be a daunting task for even the most seasoned sales representative. The success rate at which they are overcome frequently lies in how they are perceived. Dave Yoho believes that objections are a sign of interest. By paying attention to the areas of your presentation where objections are raised, you will discover what specifics your prospects have a high interest level for. 

Your price will always be the biggest objection that is raised, so begin by knowing these three realities: 

• # 1: Someone will always have a lower price
• #2: There will always be price objections 
• #3: You will always lose some orders to a lower price

Once you recognize these realities, it will be easier to develop a structured approach for handling price objections. 

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