The Buy-Limbic Sales System

The Buy-Limbic Sales System a dynamic and revolutionary selling process, developed by Rodney Webb, defines why consumers buy rather than what they buy. It taps into the limbic system of the brain where emotional decisions and feelings reside. The Buy-Limbic Sales System has embraced and created the sales philosophy and concepts based upon
Rodney’s 10 Step Selling System.

Buy-Limbic Sales is:

• The method of selling that stimulates the limbic system

of the brain to influence customer buying decisions

• Inside out selling

• Selling the customer what you believe and why they

should buy from you instead of what you are selling

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