Our next Lunch and Learn is Tuesday, February 2nd at 11:00 AM with Gregory Bjornson, Finance Program Manager at GAF. Greg advocates including a financing discussion in every in-home sales meeting. Even if you’re happy with your close rate (but really, who’s completely satisfied with their close rate…?) adding financing gives your customers more options, which gives you more opportunity. Greg addresses the many ways financing in roofing differs from financing in other industries, the often-misunderstood difference between margin and markup, how to begin offering financing, and much more.
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