In order to have a successful marketing strategy, contractors need to ensure that your sales and marketing teams are working together – and that you are communicating your plan with the whole company! Heidi Ellsworth and Karen Edwards are marketing and home services industry veterans who have published two books together on just this subject. We invite you to join us on Wednesday, September 9th as we talk with them about the importance of aligning your sales and marketing teams to make more money!
Building a Marketing Plan for Roofing Contractors serves as a guide and a workbook for contractors to understand each step and section of developing a strong marketing plan. It includes action items that allow contractors to answer the questions that will help them create their own marketing plan and identify the resources to help them implement that plan. With information that will help any small business, this book shows how to build a marketing plan and features an appendix with helpful templates that demonstrate the structure of the plan, a budget guideline, and other useful tools.
We have a limited number of copies to give away! Here’s how to request yours*:
*Offer available in the United States and Canada while supplies last.