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Yvette Cruz
Embracing Innovation Leaves the Door Open for New Initiatives
By Yvette Cruz. Central States Manufacturing emphasizes the significance of their business concept at NFBA 2023. At the National Frame Building Association (NFBA) annual expo, Heidi J. Ellsworth met up with Eric Navarro from Central States Manufacturing to highlight some of their products. Eric has been working with ...
Free Sales Tools Prove Titebond’s Worth
By Yvette Cruz. TItebond’s sales tools help demonstrate how effective and amazing their products are. At the International Roofing Expo (IRE) 2023, Heidi J. Ellsworth spoke with Darci Kunard from Franklin International, most famously known for their Titebond brand. While catching up, Darci shared some fun sales tool that ...
From Durability to Color Designs, ABC Has You Covered
By Yvette Cruz. A storage space that has all the benefits as well aesthetics to match surrounding farmland. The Nelson Family is a sixth-generation family of farmers. Settling near Fort Dodge, Iowa in 1886, the initial farmstead still stands to this day. Over a century old, the farm continues ...
Connecting With One Another Through Technology
By Yvette Cruz. Centerpoint Connect shares how customer experiences and assessments help make them better. Karen Edwards of RoofersCoffeeShop® links up with Will Riley from Centerpoint Connect Roofing CRM at the International Roofing Expo (IRE) 2023, catching up on business techniques and customer services feedback. Centerpoint Connect is ...
Furring Strips Installation Has Never Been Easier
By Yvette Cruz. Quarrix offers an easy guide on proper installation of furring strips. Residing a home is not always an easy task. Thankfully Quarrix Building Products makes some of the more challenging tasks like installing furring strips, simple to understand. There are many important reasons to use furring ...
Catching Up at IRE After 20 Years
By Yvette Cruz. Metal-Era & Hickman have news to share about the latest trends and changes as they make an appearance at IRE. The International Roofing Expo (IRE) was a hit this year! Coming together, Karen Edwards of RoofersCoffeeShop® sits down with Brad Van Dam and Eric Duncan of Metal-Era ...
SubSeal-40 Offers More Than Just a Quick Fix
By Yvette Cruz. Why you should use a prefabricated, self-adhering, self-sealing waterproofing membrane to protect your latest project. With climate conditions currently changing and becoming increasingly extreme, it’s becoming more difficult to stay on top of waterproofing maintenance. MFM Building Product’s SubSeal-40 is a self-adhering waterproofing membrane that protects buildings ...
Latest Updates and Ventures S-5!®
By Yvette Cruz. Tested and authorized, S-5! expands accessibility to new regions around the world. Founder of S-5! and director of the Metal Roof Advisory Group, Rob Haddock met with Lauren White of RoofersCoffeeShop® at the International Roofing Expo (IRE) 2023 to talk about the latest ventures of S-5! ...
Train for the Best With the Best
By Yvette Cruz. APOC ® MasterWorks Training & Education Program dedicates time and space to coach and develop contractors' skills for roof coatings and restoration products. Apprenticeships, schooling and training programs all are great ways to receive hands-on experience. Some companies won’t hire without proper training, which makes it ...
Showing Appreciation for a Vietnam Veteran by Gifting a New Roof
By Yvette Cruz. A U.S. war veteran is reminded of the kindness that strangers share for military members when he is given a new roof. Living in Tampa, Florida, is an army veteran named David Rowe. Having served in the Vietnam War, David has seen his fair share of ...
