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Sherwin-Williams Coil Coatings

Smartbuild Standing out as a metal roofing business

Standing out as a metal roofing business

By Alli Gordon, SmartBuild Systems. Tips and tricks on how to build a reputation in the metal roofing industry. In the ever-evolving world of construction, metal roofing stands out as the go-to choice for homeowners seeking a blend of strength and visual appeal. However, how do you distinguish your roofing ...


SW The coolest roofing solution

The coolest roofing solution

By Anna Lockhart. Roofing experts discuss the benefits and revolutionary design of cool roof coatings. In an upcoming RLW® webinar, “Cool Coatings,” Heidi J. Ellsworth will sit down with Lauren Rogers of Sherwin-Williams to discuss the transformative power of cool roof coatings and their benefits. Designed as a reprieve ...


Metalcon Make the most of your time at METALCON 2024!

Make the most of your time at METALCON 2024!

By Emma Peterson. Get the scoop on the variety of fun networking opportunities and events happening in Atlanta, Georgia this October-November! Make sure you’re at the Georgia World Congress Center (GWCC) from October 30 to November 1, 2024, for this year’s METALCON show! There is no better metal construction and ...


SW The birth of an iconic color collection

The birth of an iconic color collection

By Emma Peterson. The Emulate™ Architectural Coatings line is a vision of beauty, whether it's the wood, stone or metal collection. Emulate™ has been in the making for decades now. This stunning series builds upon decades of Sherwin-Williams' color experts' experience. The process began with real-world research. In an interview ...


McElroy Metal releases new product: Trap-Tee

McElroy Metal releases new product: Trap-Tee

Trap-Tee is designed to resolve the three major shortcomings of trapezoidal standing seam roof systems: leaking end laps, low wind uplift capability and difficulty in repair. McElroy Metal has released a new product called Trap-Tee. The brainchild of McElroy’s National Recover Manager, Charlie Smith, the Trap-Tee symmetrical metal roofing system is ...


SW Beauty and strength: The best of both worlds

Beauty and strength: The best of both worlds

By Emma Peterson. You can change your paint, you can change your coating, but you will always find your way back to Sherwin-Williams, especially with their Emulate line. Meet Emulate™ Metal — Sherwin-Williams Coil Coating’s collection of metal coatings for product and design professionals. This innovative line brings together the ...


SW Covering your bases to protect your roofs longevity

Covering your bases to protect your roofs longevity

By Jesse Sanchez. Durability and versatility win out with this line of metal coating. In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth explores the innovative world of architectural metal coatings with guests Brynn Wildenauer and Kiki Redhead from Sherwin-Williams Coil Coatings. This engaging conversation revolves around ...


Exceptional Emulate Application - PODCAST TRANSCRIPT

Exceptional Emulate™ Application - PODCAST TRANSCRIPT

Editor's note: The following is the transcript of a live interview with Kiki Redhead and Brynn Wildenaur of Sherwin-Williams. You can read the interview below, listen to the podcast or watch the full recording. Karen Edwards: Hello, and welcome to another episode of MetalCast from MetalCoffeeShop. I'm your host, Karen Edwards. ...


SRS -  David Weekley Homes announces 2024 National Preferred  Partners

David Weekley Homes announces 2024 National Preferred Partners

David Weekley Homes, one of the nation’s largest privately held home builders, is pleased to announce the winners of its 20th annual National Preferred Partner Survey. The award recognizes field and manufacturing partners who have consistently operated at world-class levels, as determined by the home builder’s supplier evaluation platform. This comprehensive ...


Sherwin Williams Click Bid and Win

Click, bid and win in the metal market

By Emma Peterson. Get accurate and efficient measurements using the Roofing Passport program and elevate your metal roofing business. The Roofing Passport is a program designed by Sherwin-Williams that brings EagleView’s aerial roof measurement technology, Roofing WRX’s plans and drawings upload system and XML and Keymark’s automated building software together. ...


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IRE - Banner - IRE 2025 _11.21.24
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