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John Kenney - RCS, MCS & CCS Influencer
Marketing for today's market
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
Expanding horizons: Starting a sheet metal fabrication business
MCS Influencer John Kenney says starting a sheet metal fabrication business as a roofing contractor offers a promising avenue for growth and diversification. For roofing contractors looking to diversify their service offerings, starting a sheet metal fabrication business can be a lucrative venture. This expansion allows for the in-house production of ...
5 steps to mastering cost estimating
By John Kenney, Cotney Consulting Group. Learn how to balance the art and science of estimating to build a reliable cost history. In order to have a successful roofing project, you must first create an accurate estimate of the costs involved. This estimate will help your company reach all of ...
Top July Stories: SkillsUSA, low-slope roofing and women in roofing
By Evelyn Witterholt. Here’s what’s been trending on RoofersCoffeeShop® (RCS) this past July. RCS is a proud member of National Women in Roofing (NWIR) and we love highlighting the many ways the organization gives back to the community. One of our most read articles from last month was a profile ...
Shifting your scope
By John Kenney, Cotney Consulting Group. Learn how to effectively manage change work orders when they become necessary on the job. Modifying the scope of a project can be a stressful but necessary part of many projects as unexpected scenarios pop up. The ensuing change work orders (CWOs) or additional ...
The value of cross-training your employees
RCS Influencer John Kenney says cross-training employees in the roofing industry brings substantial value by enhancing flexibility, productivity and employee satisfaction. In the roofing industry, where precision, efficiency and safety are paramount, having a versatile and well-rounded team can significantly impact your company's success. Cross-training your employees is one of the ...
How contractors can use sustainability in their business and sales
RCS Influencer John Kenney says incorporating sustainability into your roofing business is a responsible choice and a strategic one. In today's roofing industry, sustainability is not just a trend — it's a necessity. With growing environmental awareness among consumers and increasing regulations aimed at reducing the carbon footprint of buildings, contractors ...
Top June Stories: Female roofing professional of the year, company culture and heat safety tips
By Evelyn Witterholt. Here’s what’s been trending on RoofersCoffeeShop® (RCS) this past June. Building a positive company culture is no easy feat, especially when you work with family. One of our most-read articles from last month was a profile on Bryan and Vicky Pulliam by writer Dani Sheehan. Brian ...
Best practices for quality control with liquid-applied roofing systems
CCS Influencer John Kenney says implementing best practices for quality control in liquid-applied roofing systems is essential for ensuring their durability, performance and customer satisfaction. Liquid-applied roofing systems have gained popularity in the industry due to their flexibility, seamless application and durability. However, stringent quality control measures must be in place ...
Embracing AI in roofing: Are you ready for the future?
RCS Influencer John Kenney says embracing this technology can set your company on a path to sustained growth and success. In today's rapidly evolving business landscape, integrating artificial intelligence (AI) has become pivotal in driving efficiency, enhancing customer experiences and fostering innovation across various industries. Traditionally rooted in manual labor and ...
