IKO Industries
Leveraging branding in your business
By IKO Industries. Learn from a brand director about how you can improve your sales and marketing strategies. Finding your brand can sound like an intimidating, elusive idea that many roofers struggle with. But it’s a crucial part of finding success as a business and is simpler than it might ...
IKO leads the way with Tomorrow's Roof Today at IRE 2025
IKO Residential unveils refreshed brand identity – Proven Performance – and a redesigned ROOFPRO portal for contractors while IKO Commercial showcases Innovi™ TPO, Matrix™ Formulation and Hand-Weld IKO InnoviTPO Demo. IKO, a worldwide leader in the roofing, waterproofing and insulation industries for residential and commercial markets, kicked off its participation at ...
Love is in the air and on the roof! IKO ROOFPRO loves you back this Valentine’s Day and beyond!
IKO celebrates power couples of roofing and shares the love with a curated playlist and Valentine’s Day message. This Valentine’s Day, IKO ROOFPRO is celebrating the power couples of roofing — the strong partnerships that keep both roofs and relationships solid. These couples are reaching new heights together while keeping the ...
IKO Commercial boosts reach with exclusive independent sales agencies in the U.S.
IKO announces appointment of six new sales agencies covering Midwest, Northeast, Southeast and South Atlantic regions. IKO Commercial, a division of IKO Industries, a worldwide leader in the roofing, waterproofing and insulation industries for residential and commercial markets, is hitting the ground running in 2025 with a giant leap in expanding ...
Building more than a rewards program
By Emma Peterson. IKO’s ROOFPRO program is about more than just rewards, it’s about building a partnership. IKO Industries runs a program called ROOFPRO® which supports contractors in the field when using IKO products with things like rebates and discounts on purchases and access to training and resources. However, this ...
Matte black is the new black
By Emma Peterson. Jack Gottesman looks back on IKO’s 2024 success in the color sector. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with the Director of IKO Industry’s Marketing Team, Jack Gottesman, to see how IKO leads the way with innovation and style in 2024. Looking ...
IKO North America celebrates Team IKO X2O’s Victory at ISU World Cup in Calgary
The team, sponsored by IKO Europe, secures two gold medals, sets personal records. In the photo above is the IKO Calgary manufacturing facility. Left to right: Martin Ten Hove (coach), Marten Liiv, Bart Swings, Joy Beune, Erwin Ten Hove (trainer) and Kevin Spithorst (manual therapist and bike fitter). IKO North America congratulates ...
Lost in translation: Why language matters in roofing
By Emma Peterson. Learn about the power of multilingualism in the roofing industry when it comes to building trust and making sales. In the United States there are hundreds of languages spoken besides English. The U.S. Census Bureau reported that, in 2019, almost 68 million people spoke a language other than English ...
Perdido en la traducción: Por qué el idioma importa en la industria de techos
Por Emma Peterson, traducido por Jessica Bravo. Descubre el poder del multilingüismo en la industria de techos cuando se trata de generar confianza y aumentar las ventas. En los Estados Unidos se hablan cientos de idiomas además del inglés. La Oficina del Censo de los EE. UU. informó que, en 2019, casi ...
Jack Gottesman - The Roofing Ahead in 2025 - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Jack Gottesman from IKO Residential. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating interviews ...
