By Colin Sheehan, RCS Reporter. Learn from a global leader in the roofing industry about marketing strategies, business building tools and more! From video marketing strategies to the importance of employee retention, IKO's featured podcasts on RoofersCoffeeShop continue to be must-listens for contractors interested in upping the performance of their businesses. The IKO ...
By Carol Perkins, IKO. Learn why IKO’s philosophy of “people elevated” helped the company realize it’s founders’ vision. As IKO prepares to celebrate for its 70th anniversary in 2021, our slogan “Roofing Elevated” comes to mind. I believe the growth and success this company has seen over the years is in large ...
By Colin Sheehan, RCS Reporter. How IKO roofing systems are meeting FORTIFIED Home™ standards and ensuring homeowners a job worth paying for. On this episode of Roofing Road Trips, Heidi J. Ellsworth, chats with Jack Gottesman of IKO and Mark Zehnal of IBHS. This is an exciting episode as Jack and Mark ...
Editor's note: The following is the transcript of an interview with Jack Gottesman of IKO and Mark Zehnal of IBHS. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another Roofing Road Trips. This is Heidi Ellsworth, an RCS partner, and I ...
Addition of French waterproofing manufacturer increases global leader's European reach. IKO, a global leader in the manufacture of residential and commercial roofing products and insulation, has announced that it has struck a deal in which it intends to acquire Axter’s waterproofing membrane division from the SMAC group. An information and consultation process ...
By Karen L. Edwards, RCS Editor. IKO marketing leader Jack Gottesman shares tips on how to implement and improve video marketing. In a recent Roofing Road Trips with Heidi podcast, IKO’s Jack Gottesman joined Heidi for a conversation about video marketing. Jack stressed the importance of creating intriguing video content ...
By Colin Sheehan, RCS Reporter. Learn how to get the most out of your digital marketing videos. Heidi J. Ellsworth, RoofersCoffeeShop® (RCS) partner, sat down with Jack Gottesman, the marketing services manager for the U.S. at IKO for this installment of Roofing Road Trips with Heidi. They talked about ...
Editor's note: The following is the transcript of an interview with Jack Gottesman, Marketing Services Manager with IKO Manufacturing. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another roofing road trips with Heidi. I am Heidi Ellsworth, a partner with Roofer's ...
By Karen L. Edwards, RCS Editor. Here’s what’s trending on RoofersCoffeeShop® this past month. Our top two stories on RCS last month for the second month in a row were from SRS Distribution. The company shared in a recent podcast how they strive to create a culture of success for ...
Tips for working successfully in an ever-changing environment. IKO is hosting a virtual Power Profit Workshop, free for IKO’s ROOFPRO Program members or contractors interested in applying to the program, on Wednesday, July 22, 2020. You won’t want to miss the presentation from Veronica Cool, CEO and Founder of Cool & ...