IKO Industries

A Quick Look at What Brought IKO 70 Years of Success

December 4, 2020 at 6:00 a.m.

By Carol Perkins, IKO. Learn why IKO’s philosophy of “people elevated” helped the company realize it’s founders’ vision. As IKO prepares to celebrate for its 70th anniversary in 2021, our slogan “Roofing Elevated” comes to mind. I believe the growth and success this company has seen over the years is in large ...

S2:E43 Jack Gottesman and Mark Zehnal - Roofing Systems That are Challenging the Weather

December 1, 2020 at 12:24 p.m.

By Colin Sheehan, RCS Reporter. How IKO roofing systems are meeting FORTIFIED Home™ standards and ensuring homeowners a job worth paying for. On this episode of Roofing Road Trips, Heidi J. Ellsworth, chats with Jack Gottesman of IKO and Mark Zehnal of IBHS. This is an exciting episode as Jack and Mark ...

S2:E43 Jack Gottesman and Mark Zehnal- PODCAST TRANSCRIPTION

November 2, 2020 at 12:59 p.m.

Editor's note: The following is the transcript of an interview with Jack Gottesman of IKO and Mark Zehnal of IBHS. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another Roofing Road Trips. This is Heidi Ellsworth, an RCS partner, and I ...

IKO to Acquire Axter’s Waterproofing Membrane Division

October 27, 2020 at 6:00 a.m.

Addition of French waterproofing manufacturer increases global leader's European reach. IKO, a global leader in the manufacture of residential and commercial roofing products and insulation, has announced that it has struck a deal in which it intends to acquire Axter’s waterproofing membrane division from the SMAC group. An information and consultation process ...

Video Marketing Excites and Educates Customers

September 9, 2020 at 10:00 a.m.

By Karen L. Edwards, RCS Editor. IKO marketing leader Jack Gottesman shares tips on how to implement and improve video marketing. In a recent Roofing Road Trips with Heidi podcast, IKO’s Jack Gottesman joined Heidi for a conversation about video marketing. Jack stressed the importance of creating intriguing video content ...

S2:E34: Roofing Road Trips with Heidi – IKO's Asphalt Shingle Portfolio

September 1, 2020 at 6:00 a.m.

By Colin Sheehan, RCS Reporter. Learn how to get the most out of your digital marketing videos. Heidi J. Ellsworth, RoofersCoffeeShop® (RCS) partner, sat down with Jack Gottesman, the marketing services manager for the U.S. at IKO for this installment of Roofing Road Trips with Heidi. They talked about ...

Roofing Road Trip with Heidi-Jack Gottesman- PODCAST TRANSCRIPTION

August 19, 2020 at 4:36 a.m.

Editor's note: The following is the transcript of an interview with Jack Gottesman, Marketing Services Manager with IKO Manufacturing. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another roofing road trips with Heidi. I am Heidi Ellsworth, a partner with Roofer's ...

Learn About Adapting to Change at IKO’s Virtual Power Profit Workshop

July 19, 2020 at 8:00 a.m.

Tips for working successfully in an ever-changing environment. IKO is hosting a virtual Power Profit Workshop, free for IKO’s ROOFPRO Program members or contractors interested in applying to the program, on Wednesday, July 22, 2020. You won’t want to miss the presentation from Veronica Cool, CEO and Founder of Cool & ...

Learn Primal Selling at IKO’s Virtual Power Profit Workshop

July 14, 2020 at 6:00 a.m.

By Karen L. Edwards, RCS Editor. Primal selling appeals to the part of the brain that makes the decision to buy or not to buy. IKO is hosting a virtual Power Profit Workshop, free for IKO’s ROOFPRO Loyalty Program members or contractors interested in applying to the program, on Wednesday, July 22, ...