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GAF
Generating Revenue with Commercial Roof Maintenance
By Jennifer Long, GAF. Successful roof maintenance program requires proper tools and personnel, relationship building and a business plan. Studies say we only get 6.5 seconds to capture someone’s attention before their mind wanders off to some other message. If I had 6.5 seconds to communicate the wisdom of looking into commercial ...
Standard Industries Announces Strategic Investment and Partnership with Data Analytics Leader Loveland Innovations
Standard Continues to Drive Technology Advances in the Roofing Industry. New York -- Standard Industries, Inc., and Loveland Innovations®, maker of advanced data analytics solutions and drone-based data gathering tools, today announced that Standard has led Loveland's first round of outside institutional funding. Standard, the parent company of GAF, the largest ...
GAF “Join the Crew” Wins Emmy® Award in Public Service Category
The competition in this category was stiff, as “Join the Crew” was nominated alongside productions by PBS, Discovery Family Channel, and Univision. GAF has received its first-ever Emmy® Award! Presented by the New York Chapter of the National Academy of Television Arts and Sciences, the GAF “Join the Crew” was the ...
Three Myths About Roof Maintenance
Roof maintenance contracts benefit both contractor and property owners and managers. By Jennifer Long, GAF. Whether you’re a low-slope roofing contractor or a building owner/manager, roof maintenance can be the key to unlocking significant business value. Unfortunately, there are three common myths that often prevent people from seeing the value right over ...
Timberline® Shingles: The Movie
By Don Kilcoyne, GAF. GAF shingles resists hurricane force winds, water, and flaming embers. GAF wrote the book on shingle toughness. And now we’ve made the movie, too. Every day, GAF conducts more than 4,000 quality checks in the making of our Advanced Protection® Shingles (APS). All GAF shingles also pass the industry’s ...
7 Tips for Standing Out After a Storm
By Don Kilcoyne, for GAF. How to stand out from out-of-area contractors after a storm. After a storm, homeowners often scramble to get roofing repairs completed in a hurry. Unfortunately, that means a local, trusted businessperson like you may find yourself suddenly competing with a swarm of contractors from outside your area, ...
Reliant Roofing Announces Second Annual Every Shingle Heart Initiative
Jacksonville company grants new roofs to local families through its annual program. Jacksonville, Florida —Reliant Roofing is pleased to announce its second annual Every Shingle Heart Initiative. This program was created in 2017 as a way for the Jacksonville-based company to give back to the community by providing families in need ...
Bad News for Algae is Great News for Homeowners
GAF announces patent-pending algae fighting breakthrough. By Don Kilcoyne. Many homeowners get a special feeling of pride when they see the rich textures and precise colors of a beautifully-installed new roof. It ties all of their other design choices together. It symbolizes a long-term investment in protecting the things they value. And it ...
GAF offer a Salute to Our Troops and Highlights Technology at IRE
Special guest Mike Rowe, “the dirtiest man on TV,” helped GAF offer a “Salute to Our Troops” at the GAF booth during this year’s International Roofing Expo in New Orleans. By Don Kilcoyne. Rowe offered his thoughts on the labor shortage that is currently plaguing our industry as well. ...
Meet the Microscopic Pest that Leaves a Giant Mess: Blue-Green Algae
If you drive down virtually any residential street in the U.S. or Canada, there’s a chance you’ll see at least one roof stained with black or dark brown streaks from algae. by Don Kilcoyne for GAF. Many homeowners mistake these stains for mold, mildew, moss, or even tree sap. ...
