FORTIFIED by IBHS
Updated Hail Shingle Rating Scorecard Drives Improvements in the Impact-Resistant Asphalt Shingle Market
By The Insurance Institute for Business and Home Safety. IBHS testing addresses research gaps. Shingle designs differ across manufacturers. The Insurance Institute of Business and Home Safety (IBHS) continues its long-term commitment to improve impact-resistant shingle performance by releasing the second scheduled update of its Impact-Resistant Shingle Performance Ratings developed using a ...
3 Reasons You Should Offer Customers a FORTIFIED Roof
Here’s why contractors should consider recommending a FORTIFIED roof to their customers. Contractors know that when it comes to protecting a home, the roof is your first line of defense. If a homeowners’ roof were to get damaged by a storm, their home would be much more at risk than ...
Hurricanes are Coming! Have You Set Your Clients up For Success?
By IKO. Educate your customers on how to protect their homes from hurricane season. Unfortunately, you can’t guarantee your customers a hurricane-proof roof. Even a roof with cutting-edge technology cannot fully defend against a hurricane. As a contractor, you know that homeowners depend on you to make sure that ...
Protect Roofs From the Wrath of Mother Nature
By Evelyn Witterholt. Expand your roofing business by becoming a certified FORTIFIED roof installer. After Hurricane Ida wreaked havoc across the East Coast, and with Atlantic Hurricane season upon us, homeowners are looking for ways to strengthen their roofs. The roof is one of the main protective components of a ...
Top May Stories: Metal Roofing, Hurricane Season and Workplace Wellness
By Evelyn Witterholt, RCS Reporter. Here’s what’s trending on RoofersCoffeeShop®(RCS) this past month. Looking back at the most popular articles for the month of May, three of the top ten are all about metal roofing! The popularity of metal roofs is rising exponentially in the industry, so much so that ...
Hurricane Season Survival Guide
By Lauren White, RCS Editor. Help your customers weather storm season 2022 and keep a roof over their heads with these tips. 2021 was a whirlwind year for hurricanes and tropical storms. Colorado State University (CSU) predicts that 2022 will also be an above-average hurricane season. These predictions are based ...
IKO Featured Podcasts on RoofersCoffeeShop®
By Colin Sheehan, RCS Reporter. Learn from a global leader in the roofing industry about marketing strategies, business building tools and more! From video marketing strategies to the importance of employee retention, IKO's featured podcasts on RoofersCoffeeShop continue to be must-listens for contractors interested in upping the performance of their businesses. The IKO ...
S2:E46 Fred Malik - Why You Should be a FORTIFIED Certified Roofer
By Colin Sheehan, RCS Reporter. Why a FORTIFIED certification can make you more appealing to potential customers. On this installment of Roofing Road Trips, Heidi J. Ellsworth chats with Fred Malik, the managing director for FORTIFIED programs at IBHS. Malik oversees the day-to-day operations of the FORTIFIED suite of programs, as well ...
S2:E43 Jack Gottesman and Mark Zehnal- PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Jack Gottesman of IKO and Mark Zehnal of IBHS. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another Roofing Road Trips. This is Heidi Ellsworth, an RCS partner, and I ...
Taking Resilience Seriously
By Lauren White, RCS Reporter. Become FORTIFIED certified and ensure homes and buildings are built to withstand all that Mother Nature throws at them. On a 90-acre parcel of land in South Carolina is a state-of-the-art research facility complete with 105 fans that simulate wind speeds up to 130 mph and a ...
