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How CoatingsCoffeeShop™ is moving the industry forward
By Emma Peterson. Roof coatings are something that few people may think about when they look at their roof, but they offer great benefits to keeping buildings in good condition. Host Heidi J. Ellsworth sat down with Sara Jones from APOC for the first episode of the CoatingsCast podcast ...
Ground control to Major Coatings: This content is out of this world!
By Dani Sheehan. Since its launch, the newest Coffee Shop has hit the ground running! Take a moment to celebrate last year’s hard work and progress as we anticipate even greater growth to come. 2023 was a huge year for CoatingsCoffeeShop™! Since the launch of the new website in July, ...
You must see this bleed-blocking primer in action
By Evelyn Witterholt. In this product demonstration from APOC, we got to see their 583 Armor-Base Primer in action. When applying a roof coating over asphalt substrates, one of the main concerns is that the pre-existing roof will bleed through the coating. Thankfully, APOC has their 583 Armor-Base™ Waterborne Bleed-blocking ...
A product promise that just got better!
By Dani Sheehan. A top producer of primers, coatings, adhesives, sealants and accessory products, APOC gives you the manufacturing experience and support you can count on. We already know that APOC offers quality products and services to their customers that maximize performance, energy efficiency and productivity. They also have a ...
Master the art of roof coatings with this webinar
By Evelyn Witterholt. In our first episode of CoatingsTalk, you’ll learn all about how you can elevate your coating expertise with proper training. Roof coatings are on the rise in commercial roofing because they are a sustainable, economical and effective roofing system. But a coating can only work well if ...
Project Reroof builds up their community over the years
By Emma Peterson. Each year, the RCASoCal assembles a crew of Roofing All Stars to give back to their community by making sure they have a safe roof over their heads. The Roofing Contractors Association of Southern California (RCASoCal) hosts Project Reroof annually as a way to give back to ...
ICP names new Senior Vice President of Sales
Jason Fretz, a building and construction industry veteran, will elevate ICP’s roofing and waterproofing brands in the retail and professional spaces. ICP Group (ICP) has named Jason Fretz, a building and construction industry sales leader with more than 20 years of experience, as its new vice president of sales for roofing ...
Building the Right Relationships Builds Business
By Dani Sheehan. Join Heidi J. Ellsworth and regional representatives from APOC to discuss trends in the coatings industry from labor to training, and so much more! This year’s Western Roofing Expo (WRE) just wrapped up, but the excitement is still buzzing from the exhibit floor. During the expo, Heidi ...
ICP Adds RoofSlope® to APOC® Portfolio
The rebranded roofing compound for fixing low spots on flat roofs, APOC® RoofSlope®, reinforces the APOC brand as the one-stop shop to meet any roofing professionals need. APOC®, a premier brand of roofing and waterproofing products that maximizes productivity, performance and energy efficiency, is adding RoofSlope to its comprehensive portfolio of ...
Sky High Success Using Roof Coatings for a Hotel Restoration
By Dani Sheehan. During a major hotel chain roof restoration project, a new coating system was applied without disrupting business and will provide protection for years to come. When a popular hotel in Los Angeles, California needed a roof replacement, the customer turned to APOC products for the new system. ...
