Technology
AI deserves better than hype
By Heidi J. Ellsworth. Moving beyond the hype around AI to focus on the technology's real business value. Artificial intelligence (AI) is moving incredibly fast, and every day seems to bring another platform, application or AI agent promising to transform the way companies do business. For roofing contractors, that ...
Where AI fits into your tech stack
By Jesse Sanchez. Artificial intelligence is changing the way contractors work, but getting the most from AI starts with understanding where it belongs within the technology and processes businesses already rely on. In an upcoming CoatingsTalk™, on September 9, 2026, at 11 a.m. PT, Megan Ellsworth meets with Mark Zeleznock from ...
Why roofing companies should stop asking how AI fits their business
By Heidi J. Ellsworth. Organizations see greater AI success when operational teams shape technology decisions from the beginning instead of treating AI as a separate initiative. One of the most common questions surrounding artificial intelligence (AI) today is how organizations can align AI with their business strategy. While that may ...
The real cost of AI in roofing isn't the software — It's the operating model
By Heidi J. Ellsworth. Why successful AI adoption depends on connecting technology to the way roofing companies work every day, long after implementation. Artificial intelligence (AI) is part of the roofing industry conversation and is not going away. It is important for contractors to engage in practical ways to use ...
How AI is reshaping contractor search
By Project Map It. Structured project content can help roofing and remodeling companies improve visibility as homeowners increasingly use AI-powered tools to research contractors. For years, Project Map It has helped roofing and remodeling companies strengthen their digital presence as contractors have relied on traditional search engine optimization (SEO) strategies ...
The best AI strategy starts with a roofing problem, not a technology demo
By Heidi J. Ellsworth. Business leaders create more value from AI when they focus on solving measurable operational challenges before selecting tools or platforms. Artificial intelligence (AI) continues to dominate conversations across the roofing industry and for good reason. As new capabilities emerge at a rapid pace, many are looking ...
The Coffee Shops™ Announce 2026 AskARoofer™ Experts
AAR Experts celebrates its continued commitment to helping home and building owners make confident roofing decisions. The Coffee Shops™, the award-winning digital platforms where industries come together for technology, insight and everyday business, announces 2026 AskARoofer Experts. Each month, AskARoofer™ Experts share their insights on timely topics ...
AI belongs in the workflow
By Jesse Sanchez. Roofing companies can strengthen AI adoption by building it into everyday operations with input from the teams who know the work best. Artificial intelligence is no longer just a casual tool of convenience, rather, it has found a place among necessities for maximizing productivity. For roofing companies ...
Software helps contractors close the gap
By Jesse Sanchez. Mid-South Roof Systems CEO shares how thoughtful technology adoption can make roofing operations easier, clearer and more effective. For Geoff Mitchell, CEO of Mid-South Roof Systems and partnering with Terial, technology has been a part of his roofing career since the start. He joined the roofing company ...
A 5-year readiness playbook for roofing contractors
By Cotney Consulting Group. Contractors who focus on readiness today won’t need to scramble tomorrow. They’ll lead. Over the course of this series, we’ve examined how humanoid robotics and physical automation are evolving, why construction presents unique challenges, where these systems are most likely to enter roofing operations first, how ...
