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Going Green

The roof upgrade that pays off

The roof upgrade that pays off

By Trevor Underwood, DECRA Metal Roofing. A smart investment that boosts home value and cuts costs. Editor’s note: Share this information with your customers who are considering a roof renovation. In today’s housing market, every home improvement decision matters — but not all upgrades are created equal. When it comes to renovations that ...


Unveiling eco-friendly roofing installation tech at IRE 2025

Unveiling eco-friendly roofing installation tech at IRE 2025

By Jesse Sanchez. Latest innovation highlights a growing demand for sustainable, high-performance roofing solutions. On the final day of the 2025 International Roofing Expo (IRE), H.B. Fuller took the spotlight with a showcase that represents the industry’s shift toward more sustainable and user-friendly solutions. The company’s latest innovation, Millennium PG-1 EF ...


Why a cooler attic might be the smartest home upgrade you’ve overlooked

Why a cooler attic might be the smartest home upgrade you’ve overlooked

By Jesse Sanchez. From lower energy bills to longer-lasting shingles, solar-powered attic fans offer surprising benefits. In the battle to keep homes cool and energy efficient, one often-overlooked space could be the secret weapon: the attic. According to Attic Breeze, a leading manufacturer of solar-powered ventilation solutions, managing attic temperature is key ...


Solar attic fans give roofing contractors a competitive edge

Solar attic fans give roofing contractors a competitive edge

By Jesse Sanchez. A fast-growing roofing add-on could help contractors boost profits and stand out from the competition. As energy costs continue to rise and homeowners look for efficient ways to cut down on their utility bills, roofing contractors are finding new opportunities in solar-powered attic ventilation. Attic Breeze, a leading manufacturer ...


Cool roofs, VOCs and insulation: The future of the coatings industry

Cool roofs, VOCs and insulation: The future of the coatings industry

By Emma Peterson. Learn how regulations and building codes in California are shaping the direction of the coatings industry. In this episode of CoatingsTalk, Greg Hlavaty and Hal Leland of Western Colloid stopped by The Coffee Shops to talk to Karen Edwards about what is shaping the coatings industry today, and what ...


Early bird registration now open for CRRC’s Annual Meeting

Registration now open for CRRC’s Annual Meeting

By Jesse Sanchez. Industry leaders will gather to explore advancements in cool surface technology and celebrate innovation. The Cool Roof Rating Council (CRRC) is gearing up for its highly anticipated 2025 Annual Meeting, set to take place on June 11 at the Kimpton Hotel Fontenot in New Orleans, Louisiana. This year’s theme, ...


The hidden key to sustainable roofing

The hidden key to sustainable roofing

By AkzoNobel. How advanced coatings are transforming energy efficiency and emissions reduction. In the race toward sustainability, every industry must pull its weight — but some contributions go unnoticed. Coil coatings, often overlooked in discussions about green building materials, play a crucial role in reducing emissions, enhancing energy efficiency and shaping the ...


Sustainability, strength and style: The rise of metal roofing and siding

Sustainability, strength and style: The rise of metal roofing and siding

By Emma Peterson. Hear from ATAS’ vice president about why metal roofing is a smart, long-term material choice. The Coffee Shops™ crew had an incredible time at this year’s International Roofing Expo (IRE). While in San Antonio, Texas, we got the chance to find some of our industry friends out on the ...


The power of environmental product declarations

The power of environmental product declarations

By Carlisle SynTec Systems. Your guide to decoding the sustainability metrics shaping the future of construction. In today’s eco-conscious roofing industry, Environmental Product Declarations (EPDs) are no longer just nice-to-haves — they’re game-changers. These standardized documents are revolutionizing how architects and designers approach material selection, bridging the gap between sustainability ambitions and ...


Investing in energy efficiency

Investing in energy efficiency

By Emma Peterson. Learn how an $18.1M grant is powering Hawaiʻi’s push for energy efficiency. Building a more environmentally friendly future is not only crucial to mitigating the future effects of climate change, but it also provides economic and health benefits for people right now. A huge part of doing this is ...


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