3 Ways Aerial Measurements Can Give Your Roofing Business an Advantage During Storm Season
By Michelle Mittelman, AccuLynx.
Reports provide improved planning, time savings and more accurate material ordering.
Storm season is here! And every storm that blows through your area has the potential to land you more jobs and the opportunity to make more money. Roofing businesses with the right processes and staff in place are perfectly positioned to take advantage of high production markets after the storms.
Sales teams that utilize a combination of software and residential aerial measurements are even more likely to close new business, thanks to improved planning, time savings and more accurate material ordering.
Using Aerial Measurements to Quickly Identify New Business:
Immediately after a storm, roofing companies have the ability to virtually canvass a neighborhood before they even send a salesman to a customer’s door. By pre-ordering aerial roofing measurements for a neighborhood with known damage from trusted suppliers like EagleView, your teams can skip the homes that survived the worst and go immediately to those that suffered the most.
These reports can be stored in your AccuLynx Job Files for future reference, or can be imported directly into estimates, so that your sales teams are ready to answer questions, show homeowners the damages, and already have documentation ready to sign.
Integrating Your Reports with a Software Platform Saves You Time and Helps Close the Deal:
It may be expensive to pre-order roofing measurement reports for homes you haven’t sold yet, but the impact on your book of business and the time spent between sales visits is invaluable, and often negates the initial investment.
Consider how long it takes for your sales teams to go from neighborhood to neighborhood, climb up on a roof to take measurements, talk to homeowners, and THEN order reports for individual properties. The time spent on each potential sale is enormous and can be drastically decreased when your sales teams come with accurate estimates, material costs and a prepared contract in hand.
By securing roofing measurement reports and contract documents before meeting with potential customers, your sales teams can use this data to appropriately assess individual properties, make notes on all areas of the home, and provide informed decisions to homeowners right away, without needing to “get back to them.”
As a smaller business, you might not see the value in paying additional fees every month for these measurements, when you already pay qualified sales reps to do the job for you. However, you should consider all of the benefits that measurement companies can provide before you write off the cost as too expensive or unnecessary.
Accurate Measurements Mean Accurate Estimates & Contracts:
Roofers who pre-prepare their contract estimates with accurate aerial measurement reports will find that they can reduce human error when it comes to calculating material costs that impact the final contract amount.
By knowing your exact measurements ahead of time, you can accurately order the materials you need, and not waste time with miscalculations. Additionally, by completing contracts within a CRM like AccuLynx, you can be sure that there is no miscommunication when it comes to shingle color, or the number of nails you ordered.
Roofing companies without a reliable software system to facilitate communication between office teams, field staff and managers are at risk to let leads slip through, not come pre-prepared to a home visit, and not follow-up with homeowners in a timely manner. This disorganization can potentially lose you the business to another more organized roofer.
Learn more about AccuLynx.
Editor’s note: This article was first published in AccuLynx’ blog and can be viewed here.
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