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Sales & Marketing
Master every sales appointment with the right conversation
By Project Map It. The key to success is listening to the needs of your customer base as much as having the best products and services. By building rapport, showing your company’s value and effectively communicating, your success rate will soar. In our competitive market, growing your business can seem ...
Boost your profits with proper sales management
By Anna Lockhart. Implementing sound, streamlined management practices across your business can elevate your success. Sales are critical to the success of a contracting business. Although quality installations, superior customer service and high-end products are essential, they won't matter without projects lined up to work on. Many contractors struggle ...
3 tips for social media success
By Heather Vogt, Creativate. Learn how to better promote your brand using social networking. Social media has proven to be undeniably powerful over the decades. Evolving from the days of your Myspace top eight to the extensive personal and professional networks across platforms we know today, it has become ...
7 strategies for generating more leads
By Corey Mann, Leap. Learn how to secure a steady stream of quality leads for your business! In an industry as competitive as roofing, the difference between a successful and unsuccessful business is often dependent on who can get leads consistently. Building a strategy for generating and managing good leads ...
The power of automation in the sales process
By Emma Peterson. Learn how automated property data makes your sales process more efficient and effective. When Heidi J. Ellsworth was at the 2023 Florida Roofing and Sheet Metal Association (FRSA) expo, she hosted Rob Soper from EagleView and Tom Basch from Leap on the RCS sound stage for ...
Close the sale with these tips
By Centerpoint Connect. The secret weapons to get your customer to say “yes.” Many people nowadays have short attention spans and can often miss or forget key details when on a call, which is why when wrapping up your sales pitch, revisiting the benefits that resonate with your customer ...
Getting the lead on success
By EagleView. Learn how EagleView Assess™ drones win contractors more claims. The EagleView Assess™ program provides contractors and inspectors with drones to make their work safer and more efficient. These drones are fully autonomous and use aerial imagery to give the user a full picture of the roof without ...
What’s next for IKO
By Emma Peterson. Check out the exciting marketing strategies, product releases and industry growth that IKO has planned for the rest of 2024! Back at the 2024 International Roofing Expo (IRE), Heidi J. Ellsworth got the chance to sit down and chat with Jack Gottesman from IKO Industries about their ...
8 sales tips to closing
By Centerpoint Connect. Understanding the crucial traits that influence buyer behavior. Buyers look for certain qualities in a salesperson. These qualities, or traits, can significantly influence their decision to buy a product or service. The experts at Centerpoint Connect have compiled a list of key salesperson traits that can lead ...
Financing options for accurate roofing quotes at record speeds
By Dani Sheehan. This comprehensive, integrated service is changing the financing game for the roofing industry. See how you can improve the experience for your sales team and your customers with this digital tool. Among the numerous benefits of Roofle’s Roof Quote PRO™ platform is their latest Contractor Loan Pro, ...
