Respecting Employees is the Key to Retention


RCS Influencer Rudy Gutierrez says that employee retention is about much more than just money.

It’s not always about the money. A fair wage is certainly a must; however, I learned from best practices from top level executives that it’s not about the money – it’s about respect!

In my business, respect is the most important part of the employee relationship. We call our employees team members. They know that in our company we don’t tolerate mistreatment and/or insults. We have a zero tolerance for disruption of synergy between the team.

Our team knows that in our company they are appreciated and respected. We have had long-term employees leave our company only to find out that it was never about the money. Respect was the important factor in their career at SHELL Roofing Solutions Group.

I challenge my colleagues in the roofing industry to get out of the office occasionally and go around and thank all of their team members for working at their company. I can guarantee a 15% to 20% increase in production by just thanking the team and raising the level of respect.

It’s not always about the money.

Rudy Gutierrez, Shell Roofing Solutions is president and CEO of Shell Roofing Solutions. See his full bio here.


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